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논문 기본 정보

자료유형
학술저널
저자정보
송정명 (경희대학교) 송정명 (수원여자대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제26권 제1호 (인문사회과학 편)
발행연도
2017.2
수록면
143 - 157 (15page)
DOI
10.35159/kjss.2017.02.26.1.143

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초록· 키워드

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The purpose of this study is to provide fundamental data for reasonable and effective management of scuba resort businesses by investigating priority order of the importance of scuba resort industry selection attributes. For the survey object, total 16 of people were selected as a sample by purposeful sampling, including 4 managers from scuba resorts, 4 people with a Ph. D in the sport management, 4 people with a Ph. D in the sport tourism related filed, 4 of scuba instructor. In this process, factors were extracted over 3 rounds from September 1th to October 31rd 2016 by using delphi technique and the importance priority order was analyzed by conducting analytic hierarchy process(AHP) of the extracted factors. For the data processing, all the data went through encoding procedure for statistical treatment and frequency analysis was conducted with input data by using Windows SPSS/PC(ver. 18.0). For the AHP to decide priority order was implemented by using EC-2000. The results of this study is as follows. First, looking into analysis results of evaluation field, ‘Diving point’ and ‘facility’ was judged to be preferentially considered and it was evaluated with the order of ‘Scuba set’, ‘employee’, and ‘accessibility’. Second, the analysis result through priority order of overall evaluation items seem to have the order of ‘preserved condition of underwater environment’, ‘diversity of diving point’, ‘diversity of underwater creatures’, ‘prompt action toward inconvenient’, and ‘Provide of relaxing service’.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2017-692-002307401