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Impact of Privacy Concern and Institutional Trust on Privacy Decision Making : A Comparison of E-Commerce and Location-Based Service
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프라이버시 염려와 제도적 신뢰가 프라이버시 의사결정에 미치는 영향 : 전자상거래와 위치기반서비스의 비교

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Type
Academic journal
Author
Sanghee Kim (부산대학교) Jongki Kim (부산대학교)
Journal
Korea Society of Industrial Informantion Systems Journal of the Korea Industrial Information Systems Research Vol.22 No.1 KCI Accredited Journals
Published
2017.2
Pages
69 - 87 (19page)

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Impact of Privacy Concern and Institutional Trust on Privacy Decision Making : A Comparison of E-Commerce and Location-Based Service
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Abstract· Keywords

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This Research Attempted to Clarify the Eeffect of Privacy Concern and Institutional Trust on Privacy Decision based on Privacy Calculus Perspective. We Developed a Research Model Suggesting that the Influence of Privacy Benefit and Privacy risk on the Information Disclosure Behavior and the Influence of Privacy Concern and Institutional Trust on the Privacy Calculus. In this Regard, in Order to Examine the Difference According to the Target whose Personal Information was Collected, an Empirical Analysis was Conducted to Compare the E-commerce Field and LBS(Location Based Service) Field. The Results of Empirical Analysis are as follows. First, it is Founded that other Relations were All Statistically Significant Except the Relation between Privacy Risk and Information Disclosure Behavior in the LBS group. Next, as a Results of Comparison of Constructs in the E-commerce and Institutional trust than the LBS group, Identifying that the Consumers are more Sensitive to the Personal Information Collected in the E-commerce site.
#프라이버시 계산 #프라이버시 염려 #제도적 신뢰 #정보제공행동 #Privacy Calculus #Privacy Concern #Institutional Trust #Information Disclosure Behavior1

Contents

요약
Abstract
1. 서론
2. 이론적 배경
3. 연구모형 및 연구가설
4. 실증분석
5. 결론
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UCI(KEPA) : I410-ECN-0101-2017-530-002248626