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A Study on the Possibility of the Interdisciplinary Convergence between Advertising and Education - Based on the Meta-Analysis of Studies of Educational Effects of Advertising -
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광고학과 교육학의 학제 간 융합 가능성 진단을 위한 고찰 : 광고의 교육적 효과 연구에 관한 메타분석을 토대로

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Type
Academic journal
Author
Kim, Jieun (숙명여자대학교) Han, Kyoo-Hoon (숙명여자대학교)
Journal
Korean Association for Advertising and Public Relations Advertising Research No.113 KCI Accredited Journals
Published
2017.6
Pages
68 - 103 (36page)
DOI
10.16914/ar.2017.113.68

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A Study on the Possibility of the Interdisciplinary Convergence between Advertising and Education - Based on the Meta-Analysis of Studies of Educational Effects of Advertising -
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Abstract· Keywords

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As knowledge in one field is not sufficient to solve various complicated problems in the modern society, creating new knowledge or ideas through the convergence of different academic fields is needed. In accordance with the demand of the era, this study explored the possibility of convergence research between the study of advertising and education though the overall meta-analysis. 132 studies with key words of advertising and education published in academic journals since 2000 were the subjects of this meta-analysis. The field in which advertising and education meet, the purpose and method of research, subjects for education, and characteristics of advertising used in education were closely examined. Major results include that AIE(Advertising-In-Education), advertising education, and advertising criticism education were major research areas where advertising and education came in contact. Also, many studies revealed that advertising had been used to achieve the course objectives by drawing interest and motivation from learners with elements of advertising such as creative elements, persuasive attributes, communication technique, and sociocultural elements. These results suggest the possibility of interdisciplinary convergence between advertising and education and discover a new social function of advertising. Furthermore, it can have tremendous value in the aspect of knowledge convergence education, which can provide practical assistance in many educational sites.
#학제 간 융합 #지식융합교육 #광고활용교육 #광고교육 #광고비평교육 #interdisciplinary convergence #knowledge convergence education #advertising-in-education(AIE) #advertising education #advertising criticism education

Contents

1. 서론
2. 문헌 고찰
3. 연구 방법
4. 연구 결과
5. 결론 및 논의
참고문헌

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UCI(KEPA) : I410-ECN-0101-2018-324-000980621