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An Empirical Study of Switching Intention Toward Mobile Payment Service by Switching Benefit and Switching Cost
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전환혜택 및 전환비용에 따른 모바일 결제서비스 전환의도 연구

논문 기본 정보

Type
Proceeding
Author
Jae-Young Moon (동서대학교) Sae-Bom Lee (경희대학교) Joon-Young Lee (노루기반시스템즈) Seokhun Kim (배재대학교)
Journal
The Korean Society Of Computer And Information Proceedings of the Korean Society of Computer Information Conference Vol.25 No.2
Published
2017.7
Pages
175 - 176 (2page)

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An Empirical Study of Switching Intention Toward Mobile Payment Service by Switching Benefit and Switching Cost
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#모바일결제서비스(Mobile Payment Service) #전환의도(Switching Intention) #전환혜택(Switching Benefit) #전환비용(Switching Cost)

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