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The Model Structure on Hotel Brand, Service Quality Perception ad Choice along Intention of Use
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호텔 이용 의도에 따른 호텔 브랜드, 서비스 지각과 호텔 선택의 구조적 관계

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Type
Academic journal
Author
Journal
Korea Academy Industrial Cooperation Society Journal of the Korea Academia-Industrial cooperation Society Vol.9 No.5 KCI Accredited Journals
Published
2008.10
Pages
1,422 - 1,427 (6page)

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The Model Structure on Hotel Brand, Service Quality Perception ad Choice along Intention of Use
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Hotel companies have to offer well furnished of a lodging and a meal and must keep the best customer supporting service. Because, customers have very strict standards and require fancy service to hotel that they pay. The Customers have different criteria to select hotel according to their purpose such as accommodation, banquet or convention. Hotel recognitions are also different along the purposes. I analyzed effects of hotel choice by intention to use hotel of customers in this research. To verify the effects, I used a structured model by AMOS 4.0 This study results show that the customers chose hotel in accordance with their intention of stay ; accommodation, banquet or convention etc. However, it is not significant hypothesis, that the guests select hotel along the brand recognition or the service perception.
#서비스 품질 #호텔 선택 #Hotel Choice #Hotel Company #Service Quality #호텔 기업

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