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자료유형
학술저널
저자정보
JeongTak KIM (Sungkyunkwan University)
저널정보
한국언론학회 Asian Communication Research Asian Communication Research Vol.14 No.2
발행연도
2017.12
수록면
122 - 132 (11page)
DOI
10.20879/acr.2017.14.2.122

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The most successful media are currency and language. Their mechanisms are quite different. Currency must match the face value and the actual value as ‘sr=sd’ relationship. Language does not exactly match the signifier and signified. East Asian culture, perhaps, have already realized the limitations and prefer to communication in ‘sr≒sd’ relationship. In the days of modern Western culture, the ‘sr≒sd’ relationship is gaining more attention, including J. Derrida. He in his own "Grammatology" argued that if the meaning only has difference, the ‘sr=sd’ relationship could be established. However, if the concept of delay is added, then it will not. Thus, he adopted the concept of ‘différance’ to incorporate the ‘sr≒sd’ relationship. In Eastern culture, the ‘sr≒sd’ relationship was favored more heavily in communication. Chuang Tzu(莊子) takes a more comprehensive and systematic approach to the concept of impossibility of ‘sr=sd’. What Chuang Tzu refers to in small language(小言) by small wisdom(小知) is definitive words that are clear and objective. This is represented as scientific and logical, which is based on ‘sr=sd’. However, the large language(大言) by large wisdom(大知) tend to be more comprehensive and subjective. These languages are metaphoric and is based on the ‘sr≒sd’ relationship.

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Abstract
sr=sd? or sr≒sd?
Difference Between Western and Eastern Philosophy in Enlightenment Through Language
Taoism`s Point of View on Communication
Li Bai(李白)’s Poet - Representing Taoism
References

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