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Consumer Benefit from Supper-App
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슈퍼앱의 소비자 후생 효과

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Type
Academic journal
Author
Ui-ju Choi (UNIST) Minseo Jeong (UNIST) Bo Reum Choi (서울시립대학교)
Journal
The Korean Association For Information Society Information Society & Media Vol.18 No.3 KCI Accredited Journals
Published
2017.12
Pages
237 - 266 (30page)

Usage

cover
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Topic
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Background
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Method
🏆
Result
Consumer Benefit from Supper-App
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Abstract· Keywords

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Recently, the mobile app market expands and serves extensive areas of service such as shopping, gaming, finance, and business to meet the diverse needs of users. Meanwhile, there is also a growing concern that the provision of a variety of services can negatively affect consumers, even though the mobile app service expansion have positive effects in terms of consumer and service providers. Nevertheless, there is a lack of research on which type of mobile service expansion significantly increase consumers’ benefit and minimize their confusion. Thus, our first study compared consumers’ perceived benefits to supper-app and multi-app the based on Gestalt principle and IS success model. As a result, consumers perceived that supper-app is superior to multi-app in terms of service diversity, interactivity, accessibility, process completion, perceptual advantage, and commonality. The second study demonstrated that six consumers" welfare factors have different effects on their perceived usefulness and ease of use, and ultimately positively affect the intention to use of supper-app.
#슈퍼앱 #멀티앱 #소비자 후생 효과 #IS 성공 모형화 #Supper-App #Multi-App #Consumers' welfare #IS success model

Contents

Ⅰ. 서론
Ⅱ. 배경 및 문헌 연구
Ⅲ. 1단계 연구
Ⅳ. 2단계 연구
Ⅴ. 결론
참고 문헌
ABSTRACT

References (71)

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[학술지(정기간행물)] - 권오병 / 2010 / Reconfiguration of Recommender System Success with DeLone and McLean’s Model of IS Success / 지식경영연구 11 (4) : 21 ~ 39 dbpia [학술지(정기간행물)] - 박성준 / 2015 / 모바일 서비스에서 브랜드 확장이 모 브랜드에 미치는 영향 / 한국콘텐츠학회 논문지 15 (1) : 399 ~ 417 dbpia [학술지(정기간행물)] - 엄기준 / 2011 / 공공기관 모바일 웹의 정보 축약에 따른 미니멀리즘 성향 연구 / 디지털디자인학연구 11 (2) : 127 ~ 138 google schola [학술지(정기간행물)] - 유채원 / 2015 / 명함 교환 대신, 위챗 QR 코드 찍는 중국인들 / 과학기술정책 25 (4) : 10 ~ 13 google schola [학술대회논문] - 이윤경 / 2014 / 서비스 디자인을 통해 본 모바일 메시징 서비스 성공요인 분석 / 한국HCI 학회 학술대회 2 : 361 ~ 364 dbpia

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