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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제17권 제3호 (통권 제60권)
발행연도
2015.5
수록면
212 - 230 (19page)

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초록· 키워드

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The purpose of this study is to investigate the effects of support, interactional justice and moral hazard of food service franchise system on the relationship satisfaction and onthe relationship solidarity. Domestic food service franchise business, which accounts forjust more than half of the whole franchise business, suffers from various problems such as the difficulty of small scale, the poor management of head office, the excessive competition of peers, the lack of distribution infrastructure and the low level of businessmanagement information because most franchisees are small and subsistence stores except for a few large companies. The sample of this study was selected in the companies with more than 100 participating franchisees among the companies (fast food, bakery, chicken, korean food, hof/liquor, drinks/coffee/ice cream company) registered in the korea franchise association. Those companies must have franchise headquarters to subsist for more than 5 years. Questionnaire survey period was 1 month from January 1st to January 31st 2015. 450questionnaires were distributed and 422 questionnaires were collected, 378 questionnaires were used in empirical analysis except for 44 questionnaires responded insincerely For statistical analysis, confirmatory factor analysis was performed using SPSS 12.0. Finally, the structural model for the reliability and validity is verified through exploratory factor analysis, correlation analysis and regression analysis to analyze final destination. Which the derived results were verified based on the hypothesis.

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UCI(KEPA) : I410-ECN-0101-2018-326-002153662