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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제18권 제2호 (통권 제65권)
발행연도
2016.3
수록면
94 - 112 (19page)

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초록· 키워드

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The purpose of this study is to Chinese tourists’ perception of Korea’s medical tours’ Perceived value, satisfaction, trust and using this to increase their revisit intention. In Order to achieve the purpose of this study, the study was conducted by establishing a Hypothesis through precedent studies and relevant literature and verifying the Hypothesis through empirical testing. The results of hypothesis verification and actual proof analysis are as follow. First, by examining the relationship between perceived value and satisfaction, it was found that the factors affecting satisfaction are social value, function value, and health value. Second, by examining the relationship between perceived value and trust, it was found that the factors affecting trust are social value, emotional value, and price value. On the other hand, the price value had a significant negative impact on the trust. Third, by examining the relationship between perceived value and satisfaction, it was found that the factors affecting satisfaction are social value, function value, and health value. Fourth, satisfaction had a significant positive effect on trust. Fifth, satisfaction and trust had a significant positive effect on revisit intention.

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UCI(KEPA) : I410-ECN-0101-2018-326-002152569