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A Study on New Retro Design Utilized by Combining Emotion and New-technology
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감성과 신기술 결합에 의한 뉴레트로디자인 연구

논문 기본 정보

Type
Academic journal
Author
Nam, Mee Kyung (협성대학교)
Journal
The Korean Society Of Design Culture JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE Vol.24 No.2 KCI Accredited Journals
Published
2018.6
Pages
205 - 213 (9page)
DOI
10.18208/ksdc.2018.24.2.205

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A Study on New Retro Design Utilized by Combining Emotion and New-technology
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Abstract· Keywords

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This article is designed to offer theoretical data and systematic scholarly materials for developing new retro design industry by analyzing general tendency and to finding a developing prospect of new retro design industry.
The main method of this article is to review and analyze the data from internet D/B in domestic and abroad, and variety of literatures including thesis, books, periodicals and the other publications.
The summary of contents and results of this article are as below.
First, new retro trend signified a tendency to seek different factors combining a sensory element of analogue and new technology based on sensory element of modernity.
Second, resistance capacity of consumers would get lower by new retro design combining elements of emotion · new technology through taking consumers easy approach under the cutting-edge smart technology environment.
Third, relating with measure success of new retro marketing strategy were figured out with four meaningful act factors, which are stay true but contemporizing, allow for rediscovery, connect with timeless consumer values, and build a brand value community, all built on an wide range of consumer group.
Fourth, distinct elements were represented as a contradictory coexistence, a traditional value of history · culture · heritage, a perpetuality by transcending generations and convergent evolution, and the hommage to designers and products in 1950s – 1970s through new retro design product, combining with elements of emotion · new technology, case analyzing.
Finally, developing suggestion was delivered with ways of bring in main consumers from diverse aging groups, a strategy build by identifying design elements focused on individual · common consumer characteristic distinction, combining characteristic elements of new retro design on strategic basis, and realization of various marketing · distribution implementation.
It is expected that this paper would be utilized as academical · theoretical data for its related design industry area in domestic and abroad.
#New Retro Design(신(新)복고 디자인) #Combining Emotion & # New-technology(감성 · 신기술 결합) #Culture Heritage (문화유산) #Hommage(오마쥬: 존경) #Re-creation(재현)

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 뉴레트로 트렌드에 대한 이론적 고찰
Ⅲ. 뉴레트로 디자인 산업 동향 분석
Ⅳ. 뉴레트로 디자인 발전 전망 및 제안
Ⅴ. 결론
Reference

References (13)

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[기타자료] - 김병희 / 2014 / 과거를 빌려 현재를 파는 레트로 마케팅 / Chell Worldwide google schola [기타자료] - 박성미 / 2017 / 밀라노 디자인 위크를 통해 바라본 2017년 디자인 키 트렌드 / LG House Design Center google schola [보고서] - 오가영 / 2011 / 레트로 디자인 트렌드와 소비자 라이프스타일 google schola [기타자료] - 유아정 / 2014 / 아날로그적 감성 열풍, ‘레트로 마케팅’ 바람 / 일간스포츠 google schola [기타자료] - 이윤주 / 2017 / 新복고주의, 향수에 기술을 더하다 / 더피알 google schola

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UCI(KEPA) : I410-ECN-0101-2018-600-003106460