메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

TREND ANALYSIS FOR CUSTOMER FASHION INTENTION BASED ON BIG DATA ENVIRONMENT
Recommendations
Search
Questions

논문 기본 정보

Type
Proceeding
Author
Myung- Ki Nam (National Information Society Agency) Sang-won Lee (Wonkwang University) Jung -Hee Kim (Digital Design Lab) Derek Kim (Kohn Pedersen Fox)
Journal
The Korean Entertainment Industry Association 한국엔터테인먼트산업학회 학술대회 논문집 INTERNATIONAL CONFERENCE ON INTERDISCIPLINARY ENTERTAINMENT CONVERGENCE 2018
Published
2018.7
Pages
66 - 69 (4page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
TREND ANALYSIS FOR CUSTOMER FASHION INTENTION BASED ON BIG DATA ENVIRONMENT
Ask AI
Recommendations
Search
Questions

Research history (3)

2018

TREND ANALYSIS FOR CUSTOMER PURCHASING INTENTION BASED ON BIG DATA ENVIRONMENT
Myung- Ki Nam ,  Sang-won Lee ,  Jung-Hee Kim and others 3 한국엔터테인먼트산업학회 학술대회 논문집 2018.07 Proceeding
TREND ANALYSIS FOR CUSTOMER FASHION INTENTION BASED ON BIG DATA ENVIRONMENT
Myung- Ki Nam ,  Sang-won Lee ,  Jung -Hee Kim and others 2 한국엔터테인먼트산업학회 학술대회 논문집 2018.07 Proceeding
CUSTOMER RELATIONSHIP MANAGEMENT FOR JOINT DISEASES BASED ON BIG DATA ENVIRONMENT
Myung- Ki Nam ,  Sang-won Lee ,  Sun He and others 1 한국엔터테인먼트산업학회 학술대회 논문집 2018.07 Proceeding
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
We performed a trend analysis for customer fashion intention, by use of a business case. We considered a company, an online magazine, Fashion Seoul, as a pilot company for our research. Online magazine Fashion Seoul is a company operated based on high-profile fashion articles. Its biggest interest is on what people are interested in and where the trends are going. Using the Support Program for Big Data Use in SMEs, Fashion Seoul was able to grasp the trends and people’s interest in the fashion industry. Moving even further, Fashion Seoul is becoming an advanced online magazine by introducing voice information system on fashion items and recommendation system based on user interest through data and algorithm analysis.
#Big Data #Customer Intention #Marketing Analysis #Trend Analysis

Contents

Abstract
1. Introduction
2. Big Data Analysis for Fashion Trend
3. Conclusions
References

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Empirical Study of Space Localization Approach on Brand Attitude: The Case of Starbucks in South Korea
Yesel Jun ,  Yena Ma ,  Hyunju Lee Archives of Design Research 2019 .11

Recently viewed articles

A Study on the Emotional Design of Elderly Housing Facilities - Focus on the Vol.20 No.31 Serial No.74 -
Lian Zhuoer, Nam, Kyung-SookKorean Institute of Interior Design2019.11
 An Effect of Music Therapy on the Depression, Stress, and Ego-Resilience of Middle-Aged Women
AENA CHOI2020

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2018-691-003114627