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The Effects of Social Baseball League Service Quality on Satisfaction and Sense of Accomplishment
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사회인 야구리그의 서비스품질이 만족과 성취감에 미치는 영향

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Type
Academic journal
Author
Kim, Min-Cheol (동국대학교) Lim, Sik (동국대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.27 No.5 KCI Accredited Journals
Published
2018.10
Pages
643 - 653 (11page)
DOI
10.35159/kjss.2018.10.27.5.643

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The Effects of Social Baseball League Service Quality on Satisfaction and Sense of Accomplishment
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Abstract· Keywords

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This study extracted the factors for social baseball league members to choose the baseball league as the index and, to propose and analyze the factors to select a league as the service offerings with the factors as the base. Also, it is intended to identify the relations between the satisfactory of participants via league participation and the decision making factors in order to provide a basic data for daily sports expansion and sports industry vitalization via social baseball league’s quality and service improvements in the future. Surveys were performed to achieve the study goals and the final of 293 questionnaires were processed with computer using SPSS 24.0 for the analysis. The frequency analysis, factor analysis, reliability analysis and exploratory factor analysis were performed. And the correlation analysis and multiple regression were performed to identify the causal relations of four sub-factors (program, positive experience, interaction and physical environment) extracted from previous analysis, satisfactory and the sense of accomplishment. The analysis results showed that the service qualities of social baseball league having effects to satisfactory and sense of accomplishments are the program, positive experience and interactions; the physical environment showed no statistical value extraction. With this study, the social baseball league operating agents need to put efforts on managing various programs that the members experience with participation to have positive experiences along with diversified efforts on communication between members and information exchange. And the positive experiences via social baseball leagues with various programs, events and interactions between members have possibilities of effecting sense of accomplishments; the operating strategies are to be necessary with these factors as the considerations.
#Social Baseball League #Service Quality #Satisfaction #Sense of Accomplishment

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌

References (30)

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[학위논문] - 강동호 / 2008 / 사회인야구 참여자의 몰입정도에 따른 경쟁 상태불안의 관계 / 석사 / 건국대학교 대학원 google schola [학술지(정기간행물)] - 강만수 / 2011 / 대학교육기관의 교육서비스품질이 학생만족, 신뢰, 몰입과 학생충성도에 미치는 영향 / 고객만족경영연구 13 (1) : 129 ~ 149 dbpia [인터넷자원] - / / 게임원 google schola [학술지(정기간행물)] - 김미경 / 2017 / 노인축구동호인의 참여동기가 신체적 자기개념과 여가만족에 미치는 영향 / 한국웰니스학회 12 (4) : 107 ~ 120 dbpia [학술지(정기간행물)] - 김승환 / 2017 / 배드민턴 동호인의 운동중독현상이 운동몰입 및 운동만족에 미치는 영향 / 한국웰니스학회 12 (4) : 373 ~ 382 dbpia

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