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A study on the crowdfunding strategies of start-up businesses - focusing on the impact of perceived justice on customer satisfaction and loyalty -
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스타트업 기업들의 크라우드 펀딩 전략에 관한 연구 : 지각된 공정성이 고객의 만족도와 충성도에 미치는 영향을 중심으로

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Type
Academic journal
Author
Seung-Hwan Kim (평택대학교) Sang-Hoon Lee (수원여자대학교)
Journal
Korea Academy Industrial Cooperation Society Journal of the Korea Academia-Industrial cooperation Society Vol.19 No.12 KCI Accredited Journals
Published
2018.12
Pages
515 - 522 (8page)

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A study on the crowdfunding strategies of start-up businesses - focusing on the impact of perceived justice on customer satisfaction and loyalty -
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Abstract· Keywords

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Current signs of a downturn in South Korea"s economy include the sharp drop in consumption. Considering internal and external complications such as the raise in minimum wage and fierce global competition, people"s taste and purpose of consumption is shifting as well. Under such circumstances, crowdfunding provides a new investment and distribution channel for businesses in their initial stages. Crowdfunding can serve as a key driver of growth in early stages of business operations and lead to growth in consumption as a new distribution channel. This study explores how customers perceive the process of reward crowdfunding, especially when it comes to fairness in procedure, interaction, and distribution. In addition, we further seek how perceived fairness affects customer satisfaction and loyalty in the industry.
#crowdfunding #service recovery #perceived justice #distribution #interrelationship #procedure

Contents

요약
Abstract
1. 서론
2. 서비스 회복과 공정성에 관한 연구
3. 연구방법론
4. 실증분석
5. 연구의 요약 및 결론
References

References (27)

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Bradford C. Steven, Crowdfunding and the Federal Securities laws, Colum. Bus. L. Rev, pp.1-30, 2012 Seung-Hyun Jin, Crowd-funding between the Movie Content Prodution through the Analysis of the Relationship or the Successful Funding Case Research, The Journal of the Korea Contents Association, vol.13, no.12, pp.81-91, 2013. DOI: http://doi.org/10.5392/JKCA.2013.13.12.081 Kang-hee Lee, Seung-hun Lee, Hyun-chul Kim, Predicting Success of Crowdfunding Campaigns using Multimedia and Linguistic Features, Journal of Korea Multimedia Society, vol.21, Issue.2, pp.281-288, 2018. DOI: https://doi.org/10.9717/kmms.2018.21.2.281 Song-yi Yoo and Hye-ock Seo, Successful Case Analysis of Crowd Funding -Focused on Design Typicality-, Journal of Communication Design, vol.62, pp.72-80, 2018. Parasuraman A., Zeithaml V.A. and Berry L.L., The Nature and Determinants of Customer Expectations of Service, Journal of the Academy of Marketing Science, 21(Win.), pp.1-12, 1993. DOI: https://doi.org/10.1177/0092070393211001

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