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Establishment of Win-Win Network Operational Platform for Mobile Game
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모바일게임의 상생형 네트워크 운영 플랫폼 구축에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Seongdong Kim (계원예술대학교) Teresa Cho (계원예술대학교) Seunghak Lee (라이커스) Kihyung Chun (미스터게임즈)
Journal
Korea Game Society Journal of Korea Game Society Vol.18 No.2 KCI Accredited Journals
Published
2018.4
Pages
27 - 35 (9page)
DOI
10.7583/JKGS.2018.18.2.27

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Method
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Result
Establishment of Win-Win Network Operational Platform for Mobile Game
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Abstract· Keywords

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In this paper, we propose a win-win network operating platform for mobile games. The characteristics of the service structure suggested is to form a marketing network that can influence the mobile game market by linking with the mobile game industry, and the excellent game content of the game developer in the industrial complex may not disappear. We also would like to propose a network operating platform that would help it enter the market area steadily. The proposed platform technology is used to distribute rapidly through a win-win network between game companies and publishers. When new games are commercialized, they can support continuous target marketing through various data indicators and analytics by the developed platform. In particular, G-Cross marketing strategy is considered to be a low-cost, high-efficiency marketing method in that it can provide users with information about new games by utilizing the given game infrastructure and utilize the user group possessed by each game company.
#Numbers of concurrent connections #Encryption #Platform #Spring framework #Retention #G-Cross

Contents

요약
ABSTRACT
1. 서론
2. 모바일 게임마케팅 사례 및 전략
3. 기술개발의 구조
4. G-Cross 플랫폼 데이터 구현
5. 결론
REFERENCES

References (11)

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[학술지(정기간행물)] - Cho, Youngki / 2015 / Advertising / marketing status of mobile games / OR!COM Brand Journal 72 (1) google schola [학술지(정기간행물)] - Ham, Youngho / 2015 / Types and useful cases of ads in mobile games / OR!COM Brand Journal 72 (2) google schola [학술지(정기간행물)] - Han, Haesoo / 2015 / Trends and Approaches in Advertising Campaigns of Mobile Game / OR!COM Brand Journal 72 (3) google schola [학술지(정기간행물)] - 박정민 / 2016 / 모바일 게임의 크로스 프로모션이 소비자의 게임 수용태도에 미치는 영향 / 한국산학기술학회논문지 17 (2) : 112 ~ 122 dbpia [학술지(정기간행물)] - 배준희 / 2017 / 모바일 게임 플랫폼에서의 시그널의 유형과 시그널을이용한 의사결정과정 / 한국게임학회 논문지 17 (4) : 117 ~ 128 dbpia

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