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The Impact of City Tour Satisfaction for the Intention of Re-visit
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시티투어 서비스 만족도가 재이용의사에 미치는 영향분석 : 수원 시티투어 중심으로

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Type
Academic journal
Author
KIM, Sukhee (수원시정연구원)
Journal
Korean Society Of Transportation Journal of Korean Society of Transportation Vol.36 No.2 KCI Excellent Accredited Journal
Published
2018.4
Pages
86 - 97 (12page)
DOI
10.7470/jkst.2018.36.2.086

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The Impact of City Tour Satisfaction for the Intention of Re-visit
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Abstract· Keywords

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City tour service has a function not only informs tourists of historical and cultural resources in the city but also contributes to improving city image making. In this study, a questionnaire was surveyed to tourists who used Suwon city tour to find out which factors make affect their intention to re-visit or recommendation to others. Structural equation model was constructed and set a hypothesis that overall city tour satisfaction would have a positive effect. The fitness of the final model was found out to be meet the statistical criteria. As a result of the final model, both satisfaction of guide and satisfaction of city tour operation were significant at 5% significance level (P<0.01). On the other hand, both satisfaction of bus facility and of promotion, customer service were statistically insignificant. Consequently, City tour service satisfaction was found to effect to the intention of re-visit and recommendation. Especially, The higher the satisfaction of guide and city tour operation, the more tendency to recommend. It is expected that local government which operates city tour bus could take advantage of this result in the future.
#city tour #city tour satisfaction #intention of re-visit #structural equation model #Suwon city tour bus #시티투어 #시티투어 만족도 #재방문의사 #구조방정식모형 #수원시티투어버스

Contents

Abstract
초록
서론
선행연구
시티투어 운영현황 분석
서비스 만족도 및 영향요인 분석
재이용의사에 미치는 영향분석
결론 및 향후과제
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