A Study of Preferred Glasses Frame and Interior of Optical Shop by Age Group

Sun-Hee Han; Bong-Hwan Kim; So-Hee Kim; Ji-Yoon Joo; Seul-Ah Hwang; So-Yeon Park; Hyun-Jung Seo; Soo-Yeon Koo

doi:10.14479/jkoos.2019.24.2.99

A Study of Preferred Glasses Frame and Interior of Optical Shop by Age Group

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연령대별 선호 안경테와 안경원 인테리어에 대한 연구

Type: Academic journal

Author: Sun-Hee Han (춘해보건대학교) Bong-Hwan Kim (춘해보건대학교) So-Hee Kim (춘해보건대학교) Ji-Yoon Joo (춘해보건대학교) Seul-Ah Hwang (춘해보건대학교) So-Yeon Park (춘해보건대학교) Hyun-Jung Seo (춘해보건대학교) Soo-Yeon Koo (춘해보건대학교)

Journal: The Korean Ophthalmic Optics Society Journal of Korean Ophthalmic Optics Society Vol.24 No.2 KCI Accredited Journals

Published: 2019.6

Pages: 99 - 108 (10page)

DOI: 10.14479/jkoos.2019.24.2.99

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A Study of Preferred Glasses Frame and Interior of Optical Shop by Age Group

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Purpose: As the frequency of people wearing glasses has increased recently owing to the surge of different kinds of visual media, glasses are playing an important role not only in comforting the eye but also as a tool of fashion and personality. Therefore, we studied the age-wise preference pattern of the customers for the different types of glass frames and interior designs of optical shops. Methods: A questionnaire-based survey on preferred glass frames was conducted on 164 subjects (83 males and 81 females) visiting an optical shop in Ulsan. Another questionnaire-based survey on the interior designs of optical shops was conducted on 40 subjects (27 males and 13 females) by optometrists who work at 40 optical shops located at Jung-gu, Buk-gu, Nam-gu, and Dong-gu in Ulsan. Results: The survey showed that metal frames are preferred by individuals in their 10s, 20s, and 50s, whereas plastic frames are most preferred by individuals in their 30s and 40s. Among the different frame shapes, the round style is preferred by individuals in their 10s and 50s, the big frame style is preferred by individuals in their 20s and 30s, and the small frame style is preferred by individuals in their 40s. In addition, regarding the interior design of optical shops, subjects participating in the survey at Dong-gu preferred showcases, those participating at Nam-gu and Buk-gu preferred restrooms, and those participating at Jung-gu preferred refraction rooms. Conclusions: We anticipate that the sales can be augmented by improvising a better sales strategy in which the optometrists need to invest in altering the interior designs of the optical shops and pre-arranging the products according to the age-wise preference of the customers visiting the shops.

#Optometrist #Glass frames #Interior design of the optical shop #Sales augmented #안경사 #안경테 #안경원 인테리어 #안경원 매출상승

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신성윤 / 2015 / 패션안경: 온라인 마케팅 강화를 위한 마케팅 서비스 전략 / 한국컴퓨터정보학회논문지 20(3):139~144

성영신 / 2013 / 소비유형별 소비행복의 비교 / 소비자학연구 24(2):1~23

Korean Optometric Association / 2017 / Gallup Korea : Survey on the use of glasses and contact lenses nationwide in 2017 / AnKyungGye 387:64~68

김인규 / 2012 / 안경구매결정요인 및 브랜드자산 인식이 구매만족과 구전의도에 미치는 영향 분석 / 대한시과학회지 14(1):11~21

이지영 / 2010 / 대구지역 20대 안경 소비자와 안경광학과 학생간의 구매 성향에 대한 비교 연구 / 대한시과학회지 12(4):255~264

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