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논문 기본 정보

자료유형
학술대회자료
저자정보
Quennie Jett A. Arvesu (Partners Group) Jeanette Angeline B. Madamba (University of the Philippines Los Baños) Maritess B. Panabang (Convenience Distribution) Gemma U. Reyes (University of the Philippines Los Baños) Glenn N. Baticados (University of the Philippines Los Baños)
저널정보
한국무역학회 한국무역학회 국제학술대회 한국무역학회 2019년 제1회 무역학 통합세계학술대회
발행연도
2019.8
수록면
557 - 575 (19page)

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초록· 키워드

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This study was conducted to determine the vegetable seed preferences and purchase practices of farmers in the provinces of Laguna and Quezon, Philippines as well as analyze the factors considered by farmers in choosing the seed variety or varieties they preferred and purchased. Using a survey of 100 farmers and descriptive statistics, results showed that the East -West Seed Company brands are the highly preferred seeds of farmers for almost all the vegetable crops planted in Laguna and Quezon province. Purchase practices of farmers include buying vegetable seeds one to two weeks earlier than the start of the cropping season because agri-supply stores increase prices just as the planting season begins. As for the factors considered by farmers in choosing seed varieties, physiological factors such as high-yielding ability and market preference are the two attributes highly considered by the farmers while the ability of seeds to be stored was the least considered factor. On the other hand, the social factor which greatly affects vegetable purchase practices of farmers is the recommended varieties of their fellow farmers. Meanwhile, the availability of seed varieties in agri-stores located in their respective areas was least considered by the farmers. The research findings provide useful information for strategic choices available to vegetable seed producers/retailers including the agri-supply stores in both areas.

목차

Abstract
INTRODUCTION
REVIEW OF RELATED LITERATURE
METHODOLOGY
RESULTS AND DISCUSSION
SUMMARY AND CONCLUSION
References

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