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논문 기본 정보

자료유형
학술대회자료
저자정보
Sang-Bum Park (Korea University) Hicheon Kim (Korea University)
저널정보
한국경영학회 한국경영학회 융합학술대회 한국경영학회 2019년 제21회 융합학술대회
발행연도
2019.8
수록면
909 - 991 (83page)

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The rise of corporate social responsibility (CSR) accompanies the growing skepticism about firms’ avowed adoptions of CSR policies, which can be coupled or decoupled from their actual implementations. Although firms often put CSR policies in place as window dressing, published studies about CSR decoupling are scarce, leaving the causes and conditions that shape CSR decoupling poorly understood. Drawing on the socioemotional wealth perspective, we theorize that controlling families are concerned with both economic wealth and socioemotional wealth and how they prioritize these dual concerns plays a key role in firm responses, which fall into an integrated or decoupled CSR. Specifically, we examine when family ownership is positively or negatively related to CSR decoupling by focusing on the conditions that make family owners concerned more about their socioemotional wealth. We hypothesize that returns and risks of CSR decoupling vary across firms according to the priority the family place on financial or nonfinancial gains. We argue that family ownership is positively related to CSR decoupling since family principals are more concerned with economic wealth as their ownership increases. However, this relationship shifts from positive to negative when the family CEO is at the helm of the firm because a family CEO increases family visibility and the family’s socioemotional concern. We also find that firm visibility attenuates the positive effect of family ownership on CSR decoupling. Our study uncovers the ambivalence of family control and reconciles previous inconsistencies in the literature on family business and CSR. In this way, we make a larger theoretical contribution to institutional theory and a wide array of decoupling studies.

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ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
THEORY AND HYPOTHESES
METHODS
RESULTS
DISCUSSION
REFERENCES

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UCI(KEPA) : I410-ECN-0101-2019-324-000982490