지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose – The third place plays an important role in complex society. The more customers participate in the third place, the higher they have loyalty. It is necessary to identify the mediator between customer participation and loyalty. Thus, the purpose of the study is to analyze the relationship between customer participation and loyalty and a mediating role of psychological ownership. Research design, data, and methodology – A structural equation model representing the relationships between customer participation, psychological ownership, and customer loyalty was proposed and four hypotheses were tested using data collected from visitors of Starbucks as the third place. Results – Three hypotheses regarding relationships between customer participation, psychological ownership, and customer loyalty were supported at the significance level of 0.001. The hypothesis regarding a mediating role of psychological ownership between customer participation and customer loyalty was supported by Sobel test. Conclusions – Customer participation positively affects psychological ownership and customer loyalty. Psychological ownership positively affects customer loyalty. Psychological ownership plays a mediating role in the relationship between customer ownership and loyalty. This study contributes to finding the missing link between customer participation and customer loyalty. The research model can be applied to various retail services. Some implications for academics and practitioners were suggested.
목차
등록된 정보가 없습니다.
참고문헌 (60)
참고문헌 신청
Altman, I. / 1992 / Place Attachment / Plenum Press
Asatryan, V. S. / 2008 / Psychological ownership theory : An exploratory application in the restaurant industry / Journal of Hospitality & Tourism Research 32(3):363~386
Avey, J. B. / 2009 / Psychological ownership : Theoretical extensions, measurement and relation to work outcomes / Journal of Organizational Behavior 30(2):173~191
Bhattacharya, C. B. / 2003 / Consumercompany identification : A framework for understanding consumers’ relationships with companies / Journal of Marketing 67(2):76~88
Biscaia, A. R. / 2017 / Assessing customer satisfaction and loyalty in the retail sector / International Journal of Quality & Reliability Management 34(9):1508~1529
Asatryan, V. S. / 2008 / Psychological ownership theory : An exploratory application in the restaurant industry / Journal of Hospitality & Tourism Research 32(3):363~386
Avey, J. B. / 2009 / Psychological ownership : Theoretical extensions, measurement and relation to work outcomes / Journal of Organizational Behavior 30(2):173~191
Bhattacharya, C. B. / 2003 / Consumercompany identification : A framework for understanding consumers’ relationships with companies / Journal of Marketing 67(2):76~88
Biscaia, A. R. / 2017 / Assessing customer satisfaction and loyalty in the retail sector / International Journal of Quality & Reliability Management 34(9):1508~1529
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