지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 719 - 729 (11page)
이용수
이 논문의 연구 히스토리 (2)
- 이 논문의 후속연구가 궁금하신가요?
- 연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
- 이 논문의 연구 히스토리 확인하기
초록· 키워드
오류제보하기
This study identified factors for purchase motives in regards to the latest trendy color bags as well as ascertainedthe structural relations of purchasing behavior in regards topurchase motives, purchase type, satisfaction, andrepurchase intention. Other purposes examined the differences in purchase motivations, purchase types, satisfaction, andrepurchase intention according to consumer characteristics, and provided strategic information on women's bag manufacturersand retailers. A random sampling method collected data based on a survey of Korean women between the agesof 20 and 59 who had purchased the latest trendy color bag. A questionnaire developed by the researcher was distributedto 450 women in 2013. We analyzed 433 questionnaires using the SPSS 18.0 program and AMOS 18.0 program. The summarizationof the findings are as follows. First, purchase motives for the latest trendy color bags were classified into 5factors: awareness-symbolicity, practicality, aesthetic, harmony, and fashionability. Second, aesthetic and harmony showedsignificant influenceson planned purchases due to an analysis of structural relations between purchase motives for the latesttrendy color bags and type of purchase; in addition, awareness-symbolicity, aesthetic and fashionability significantlyinfluencedunplanned purchases. Third, there was no significant influence for planned purchases on satisfaction; however,unplanned purchasesshowed a significant.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Baek, S. W. / 1990 / A study ‘The color preference of womenkind’s clothes’ / 석사 / Sookmyung Women’s University
Bang, S. K. / 2003 / A study on fashion accessory consumer's purchasing behavior : Focusing on women's shoes and handbag / 석사 / Ewha Womans University
Bellizzi, J. A. / 1983 / The effect of color in store design / Journal of Retailing 59 (1) : 21 ~ 45
Birren, F. / 1956 / Selling color to people: a book on how to sell color in commercial products and advertising to the American public / University Books
Cha, J. / 2001 / Planned and unplanned apparel purchase typology and related variable / 석사 / Seoul National University
Bang, S. K. / 2003 / A study on fashion accessory consumer's purchasing behavior : Focusing on women's shoes and handbag / 석사 / Ewha Womans University
Bellizzi, J. A. / 1983 / The effect of color in store design / Journal of Retailing 59 (1) : 21 ~ 45
Birren, F. / 1956 / Selling color to people: a book on how to sell color in commercial products and advertising to the American public / University Books
Cha, J. / 2001 / Planned and unplanned apparel purchase typology and related variable / 석사 / Seoul National University
이 논문의 저자 정보
최근 본 자료
댓글(0)
0