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Experience-focused Tendency in Contemporary Design and Influence Factors for Its Development : Analyses of Cultural and Psychological Factors
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현대 디자인의 체험화 경향과 사용자 내외적 영향 요인 : 문화적, 심리적 영향 요인과의 연관성 분석

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Type
Academic journal
Author
Journal
한국공간디자인학회 한국공간디자인학회 논문집 한국공간디자인학회 논문집 제12권 제5호 KCI Accredited Journals
Published
2017.1
Pages
129 - 143 (15page)

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Experience-focused Tendency in Contemporary Design and Influence Factors for Its Development : Analyses of Cultural and Psychological Factors
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(Background and Purpose) The world is changing in an unpredictable way and at an unpredictable speed. So is the change in design in many aspects. Among all the new aspects of contemporary design, this paper pays attention to the role of user experience and the dissolution of the boundary between a user and a designer. In developed countries, the service economy has become the core of economic activities. With this change, companies have been using experiential marketing as their main marketing strategy, because it focuses more on the service activities related to the product rather than the physical product itself. Contemporary designs accepted this change, and are going in the direction of incorporating user’s experience and participation as the main focus of the design. This paper studies the development of this experience-focused design tendency and influence factors for its development. It analyzes the cultural and psychological causes for this design tendency, so that designers can recognize the importance of these factors and use them in the programming process of their design works. (Method) The study has been conducted with the methods of literature review and case analysis. In Chapter 3, exemplary artwork or design cases for each classification were provided. In Chapter 4, psychological experiments were provided as the supporting information for analyses. The results of Chapter 4, which are nine psychological theories regarding experience-focused design, were applied to real design cases so that they can be checked for their validity and usefulness. (Results) The categories for the experience-focused design are immaterial design, service design, customized and DIY design, and user-led design. The cultural influence factors (post-modern artistic development by avant-garde artists) include performance art, installation art, interactive art, and participatory art. The psychological influence factors are studied in aspects of cognitive, behavioral, social, developmental, and personal psychology. They consist of nine psychological theories; the effect of integrated cognitive system, sensory adaptation and the perception of change, cognitive dissonance theory, flow theory and optimal experience, the importance of a sense of control, need hierarchy and self-actualization, social need, the IKEA effect, and the extended-self theory. (Conclusions) Experience-focused designs have been directly influenced by post-modern artistic activities. Therefore, they have been incorporating time, change, and user commitment as artistic media. The psychological effects which were analyzed in this study can have more influence when the design incorporates more of these media. The results of this study will be useful for designers in creating the contents of experience-focused design in the programming process.
#체험중심 디자인 #사용자 행태 #사용자 참여 #문화적 영향요인 #심리적 영향요인 #Experience-focused design #User behavior #User participation #Cultural factors #Psychological factors

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References (33)

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Ariely, Dan / / TEDx Rio de la Plata: What makes us feel good about our work? google schola Belk, R. W. / 1988 / Possessions and the Extended Self / Journal of Consumer Research 15 (2) : 139 ~ 168 google schola Brown, T. / 2009 / Change by design: how design thinking transforms organizations and inspires innovation / Harper Business google schola Burger, J. M. / 1979 / The desirability of control / Motivation and Emotion 3 (4) : 381 ~ 393 google schola Cooper, H. / 1995 / Situation and personality correlates of psychological well-being: Social activity and personal control / Journal of Research in Personality 29 : 395 ~ 417 google schola

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