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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국유통과학회 산경연구논집 산경연구논집 제9권 제11호
발행연도
2018.1
수록면
39 - 54 (16page)

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초록· 키워드

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Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results – This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

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참고문헌 (21)

참고문헌 신청
Berry, L. G. / 1991 / Guidelines for Successfully Transferring Government-Sponsered Innovation / Research Policy 20(2):121~143 google schola Chen, C. -J. / 2008 / Technology commercialization, incubator and venture capital, and new venture performance / Journal of business research 62(1):93~103 google schola Cooper, R. G. / 1979 / The Dimensions of Industrial New Product Success and Failure / Journal of Marketing 43(3):93~103 google schola Ettlie, J. E. / 1982 / The Commercialization of Federally Sponsored Technological Innovations / Research Policy 11(3):173~192 google schola Gokhan Cinar / 2016 / How Managers React to Crisis?: A Planned Behavior Theory Approach / The Journal of Business, Economics, and Environmental Studies 6(4):5~12 dbpia

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