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A Study on the Effectiveness of Emotional Communication According to Types of Emoticon - Focusing on the Differences in Gender and Major of the Receiver -
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이모티콘 유형에 따른 감정소통의 효과성 연구 - 수신자의 성별 및 전공계열별 차이를 중심으로 -

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Type
Academic journal
Author
Journal
Society of Design Convergence 디자인융복합연구(구.인포디자인이슈) 디자인융복합연구(구.인포디자인이슈) 제15권 제4호 KCI Accredited Journals
Published
2016.1
Pages
45 - 58 (14page)

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A Study on the Effectiveness of Emotional Communication According to Types of Emoticon - Focusing on the Differences in Gender and Major of the Receiver -
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Abstract· Keywords

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The purpose of this study is to investigate the most effective emoticon type in on-line communication context through analysis decoding(by their interpretation, empathy, reaction) of receiver about emotional message included the various emoticon types. Message types were all 5 - only text message and messages included texticon, graphicon, anicon, and photocon that reflected the transitional process of emoticon. Survey questionnaire that included various emotional situations was developed and utilized to undergraduate students to analyze the differences in their gender and majors. Results are as follow. First, the graphicon, anicon and photocon messages had higher effectiveness than others in the pleasure while the text only message had the highest effectiveness of them in the displeasure. Second, female students responded that the graphicon, anicon and photocon messages were more effective while male students responded that text only message was. Third, between Arts/Physical and Science/Engineering majors had significant differences in some message types, and especially Science/Engineering majors showed higher average than other majors in all of the emoticon types. These results can provide the information to design messages by the emotional situation of sender and gender and major of receiver.
#CMC #Computer Mediated Communication) #Emoticon #Emotion #Message Design #SNS #Social Networking Service)

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References (30)

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Berlo, D. K. / 1960 / The process of communication: An introduction to theory and practice / Holt, Rinehart, and Winston google schola Lasswell, Harold D. / 1948 / The communication of ideas / Harper google schola Mehrabian, Albert / 1972 / Silent messages: Implicit communication of emotions and attitudes / Wadsworth google schola Shannon, C. E., / 1949 / The mathematical theory of communication / University of Illinois Press google schola Schramm, W. / 1954 / The process and effects of communication, Urbana / University of Illinois Press google schola

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