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Study of Associative Colors Based on Character-Related Personality Types - Focused on Third and Fourth Grade Students -
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캐릭터 관련 성격유형에 따른 연상색 연구 - 초등학교 3,4학년을 중심으로 -

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Type
Academic journal
Author
Journal
Society of Design Convergence 디자인융복합연구(구.인포디자인이슈) 디자인융복합연구(구.인포디자인이슈) 제13권 제5호 KCI Accredited Journals
Published
2014.1
Pages
181 - 197 (17page)

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Study of Associative Colors Based on Character-Related Personality Types - Focused on Third and Fourth Grade Students -
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Abstract· Keywords

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The character industry is closely related with the cultural contents industry and its importance as the modern marketing promotion tool is continuously rising. The color serves intuitive function as intensively as the design in creating a character and is also considered as one of important elements of the character. This study probed into the hue and tone that children associate with the personality type of the character in order to determine how strongly the colors of characters that will be used to make animation and cultural contents would affect children. First, 8 positive adjectives and 8 negative adjectives were presented based on personality types to analyze the associative colors (associative color of hue and tone) of the subjects accordingly. Second, the difference between preferred colors and associative colors was confirmed considering that both male and female children preferred blue in previous studies. Third, children associated the hue and tone in addition to the form of the character with the personality of the character. Based on said results, this study intended to suggest a reference that can be used in applying colors according to their use in the character making process.
#Associative colors #Character #Personality

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References (26)

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/ 1968 / Erziehung durch Kunst / Knauer google schola Birren Faver / 1993 / 색채 심리 / 동국출판사 google schola Goethe, J. W. / 1997 / Farbenlehre 1 / Verlag Freies Geistesleben google schola Itten, J. / 1962 / Kunst der Farbe / Otto Maier Verlag google schola Malchiodi, C. / 1998 / Understanding Children's drawing / The Guilford Press google schola

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