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A Study on Appearance Management Behaviors Depending on Appearance Management Motives of Female and Male College Students
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남녀대학생의 외모관리동기에 따른 외모관리행동에 관한 연구

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Type
Academic journal
Author
Journal
Journal of the Korean Society of Beauty and Art 한국인체미용예술학회지 한국인체미용예술학회지 제16권 제4호 KCI Accredited Journals
Published
2015.1
Pages
183 - 195 (13page)

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A Study on Appearance Management Behaviors Depending on Appearance Management Motives of Female and Male College Students
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Abstract· Keywords

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This paper analyzed and categorized the appearance management motives of male and female college students and investigated the difference in their appearance management behaviors for identifying these behaviors depending on their motives. The analysis results are summarized below. First, the appearance management motives were classified into trend pursuit, sociality pursuit and personality pursuit. Second, the consumers were categorized into ‘trend-sociality pursuit type’, ‘personality-sociality pursuit type’ and ‘positive appearance management type.’ Third, in accordance with the analysis of the difference of appearance management behaviors depending on the appearance management motive types, the personality-sociality pursuit type showed the high scores in management behavior field except for the cosmetic procedure and plastic surgery and nail care fields. The positive appearance management type demonstrated the lowest score. Forth, for an analysis of the difference in the beauty items purchased by consumers depending on the appearance management motive types, the trend-sociality pursuit type demonstrated the highest purchase ratio in all beauty items and the positive appearance management type showed the lowest ratio. Fifth, in the case of the difference in appearance satisfaction depending on the appearance management motive types, the trend-sociality pursuit type showed the highest score and the lowest score was found in the personality-sociality appearance management type.
#Appearance management motives #외모관리동기) #Appearance management behavior #외모관리행동) #Appearance satisfaction #외모만족도)

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References (22)

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Kaiser S. B. / 1990 / The Social Psychology of Clothing Shyboric Appearance in Context / Macmillan : 157 ~ 167 google schola Lee L. / 2009 / Factors Related to Engagement Behaviors / Clothing and Textiles Reserarch Journal 27 (3) : 163 ~ google schola Myerson L. / 1971 / Psychology of exceptional children and Youth / Prentice-Hall : 1 ~ 74 google schola 구양숙 / 2006 / 여성의 외모관리 행동의 동기연구 -성형수술ㆍ비만체형관리 사례를 중심으로- / 한국의류산업학회지 8 (1) : 113 ~ 122 google schola 구양숙 / 2010 / 남성들의 외모관리행동에 관한 연구(I) - 연령을 중심으로 - / 한국의류산업학회지 12 (4) : 459 ~ 466 google schola

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