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The Effects of Sociality and Self-esteem on Appearance Management Behavior
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사회성과 자아존중감이 외모관리행동에 미치는 영향

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Type
Academic journal
Author
강평미 (한국국제대학교 미용예술학과) Park Kil-soon (충남대학교 의류학과)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제22권 제1호 KCI Accredited Journals
Published
2016.2
Pages
189 - 196 (8page)

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The Effects of Sociality and Self-esteem on Appearance Management Behavior
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The purpose of this study is to understand the effects of sociality and self-esteem on appearance management behavior of University students. The research period was from May 1st, 2015 to May 15th, 2015. The total number of examples were 390, and AMOS 21.0 was used for the hypothesis test. The result of the study was; first, sociality was shown to have positive effect on self-esteem. Second, selfesteem was shown to have negative effect on make-up behavior, and less than significant level on hair-do behavior. Third, sociality was shown to have positive effect on appearance management. Fourth, self-esteem was shown not to have significant mediator effect between sociality and hair-do behavior, however, did have significant mediator effect between sociality and make-up behavior. Hence, it was understood that, syntagmatically, the mediator effect of self-esteem was not valid on hair-do behavior but valid on make-up behavior. Based on these research results, an implication of University students’ appearance management behavior was made.
#Sociality #Self-esteem #Appearance management behavior

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References (44)

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강평미 / 2015 / 성격유형과 자아존중감이 헤어스타일 선호이미지에 미치는 영향 / 한국미용학회지 21(1):35~40 dbpia 공영희 / 2012 / 중년여성의 헤어스타일이 자아존중감 및 신체만족도에 미치는 영향 google schola 권우영 / 2013 / 여성소비자의 라이프스타일 유형별 외모관리 동기가 퍼머넌트 메이크업행동에 미치는 영향 google schola 김영준 / 2002 / 여고생의 스포츠 참가 여부가 사회성발달의 관계 google schola 김선화 / 2012 / BIG 5 모델을 통한 장년기 여성의 미의식과 외모관리행동이 자아존중감에 미치는 영향 / 한국미용학회지 18(4):874~882 dbpia

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