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Subject

The Effects of Sociality and Self-esteem on Appearance Management Behavior
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사회성과 자아존중감이 외모관리행동에 미치는 영향

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Type
Academic journal
Author
강평미 (한국국제대학교 미용예술학과) Park Kil-soon (충남대학교 의류학과)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제22권 제1호 KCI Accredited Journals
Published
2016.2
Pages
189 - 196 (8page)

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The Effects of Sociality and Self-esteem on Appearance Management Behavior
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Abstract· Keywords

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The purpose of this study is to understand the effects of sociality and self-esteem on appearance management behavior of University students. The research period was from May 1st, 2015 to May 15th, 2015. The total number of examples were 390, and AMOS 21.0 was used for the hypothesis test. The result of the study was; first, sociality was shown to have positive effect on self-esteem. Second, selfesteem was shown to have negative effect on make-up behavior, and less than significant level on hair-do behavior. Third, sociality was shown to have positive effect on appearance management. Fourth, self-esteem was shown not to have significant mediator effect between sociality and hair-do behavior, however, did have significant mediator effect between sociality and make-up behavior. Hence, it was understood that, syntagmatically, the mediator effect of self-esteem was not valid on hair-do behavior but valid on make-up behavior. Based on these research results, an implication of University students’ appearance management behavior was made.

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