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The Influence of New Seniors' Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products
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뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향

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Type
Academic journal
Author
Journal
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제21권 제4호 KCI Accredited Journals
Published
2017.1
Pages
73 - 89 (17page)

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The Influence of New Seniors' Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products
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Research history (3)

2017

Design Development of Outdoor Apparel Product for New seniors’ women - Collar design for summer T-Shirts using CLO 3D
Kyoungha Ji ,  Hanna Kim 한국생활과학회 학술대회논문집 2017.06 Proceeding
The Influence of New Seniors’ Lifestyle and Apparel Purchase Criteria on Design Preference of Outdoor Apparel Products
Kyoungha Ji ,  김한나 패션 비즈니스 2017.01 Academic journal

2015

Design Development of Shirts in Outdoor-Wear for New Senior Women`s Using 3D Simulation Software - CLO 3D -
Kyoungha Ji ,  Yoonmi Choi Journal of the Korean Society of Costume 2015.08 Academic journal
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Abstract· Keywords

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This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors’ lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors’ lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels’ unified design.
#뉴시니어 #라이프스타일 #아웃도어 의류제품 #디자인 선호도 #구매기준 #new senior #lifestyle #outdoor apparel product #design preference #purchase criteria

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References (36)

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/ / Hot trend 2016 active senior google schola / / Keyword to break through the recession for outdoor fashion google schola Cha, H. J. / 2004 / Design preference tendency of mountain-climbing garments / master / Kyung Hee University google schola Cho, A. L. / 2014 / A design development for the outdoor wear for new senior generation / master / Ewha Women’s University google schola Choi, J. / 2003 / A study of the workers life styles of working five days per work and clothing consumption behavior / master / Sookmyung Women’s University google schola

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