메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

An Exploratory Study on the Shopper Experience of Shopping Malls Using Photo Elicitation Interviews
Recommendations
Search

논문 기본 정보

Type
Academic journal
Author
Journal
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제21권 제6호 KCI Accredited Journals
Published
2017.1
Pages
122 - 138 (17page)

Usage

cover
An Exploratory Study on the Shopper Experience of Shopping Malls Using Photo Elicitation Interviews
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
Shopping malls in Korea have grown in size and number, and their one-stop convenience has expanded to include various retail stores, service outlets, and entertainment providers. This study closely examines the shoppers’ experience in a shopping mall. Using the photo elicitation interview (PEI) method, this study aims to provide deeper understanding of the subjective perceptions and context of shopping mall users. Ten shopping mall users participated in this study. They visited a shopping mall and took photos from their points of view about the shopping experience, and later participated in a personal interview. Convenience, excitement, relaxation, and socialization are the major themes of a pleasant shopping mall experience. Crowdedness and ineffective store design are the major themes of an unpleasant shopping mall experience. Core contents of each pleasant and unpleasant theme are presented. Given the current retail environment where shopping malls are continuously expanding, understanding the behavior and perception of consumers related to shopping malls is important in designing and providing a compelling experience in shopping malls.
#shopping mall #shopper experience #photo elicitation interview

Contents

No content found

References (29)

Add References
[학술지(정기간행물)] - google schola Backstrom, K. / 2006 / Understanding recreational shopping : A new approach. International Review of Retail / Distribution and Consumer Research 16 (2) : 143 ~ 158 google schola Biba, G. / 2006 / Big boxes versus traditional shopping centres : Looking at household’s shopping trip patterns / Journal of Real Estate Literature 14 (2) : 175 ~ 202 google schola Dempsey, J. V. / 1994 / Using photo-interviewing as a tool for research and evaluation / Educational Technology 34 (4) : 55 ~ 62 google schola Eastlick, M. / 1998 / Retail-tainment : Factors impacting cross shopping in regional malls / Journal of Shopping Centre Research 5 (1) : 7 ~ 33 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Evaluation of Control Efficiency against Vespa spp. (Family: Vespadae) using Method of Release after Applying Pesticide to the Vespa Body
Ju-gyeong Kim, Yong-Soo Choi, Eun-Jin Kang 외 4명The Apicultural Society of Korea2021.09
 1920년대 사회주의 운동에 관한 연구
임경석The Organization Of Korean Historians1992.12
 A Study on Social Isolation in Youth: Focusing on Social Capital, Economic Stability, and Relative Deprivation
Kim, JunginKorean Association of Governmental Studies2023.09

Comments(0)

0

Write first comments.