지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study explores the comparison of body image, body satisfaction, and clothing behaviors between Korean and British young women. Body image was measured by two methods: visual and verbal. For the data analysis, the Statistical Package for Social Science (SPSS) Version 16.0 for Windows was used to provide descriptive statistics, an independent sample t-test, and paired sample t- tests were applied in this study. Our results show that Korean and British female college students perceived ideal-body images that were smaller than their self‐defined body images. The ideal and self-images were significantly different in both groups. Both groups were dissatisfied with their own body size. The study was limited to a small sample size. Future studies using more participants from a more diverse age group and ethnic groups are recommended. The study will help marketers and retailers develop new products and new markets aimed at Korean and British women related to body image and body satisfaction.
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등록된 정보가 없습니다.
참고문헌 (25)
참고문헌 신청
Ansari, W. E. / 2010 / How do I look? Body image perceptions among University students from England and Denmark / International Journal of Environmental Research and Public H
Beck, S. B. / 1976 / Variables related to women’s somatic preferences of the male and female body / Journal of Personality and Social Psychology 34 : 1200 ~ 1210
Borland, H. / 2007 / Age is no barrier to wanting to look good : women on body image, age and advertising. Qualitative Market Research / An International Journal 10 (3) : 310
Cash, T. / 1990 / Body Images / Guilford Press
Cash, T. / 1994 / Body image attitudes : evaluation investment and affect / Perceptual and motor skill 78 : 1168 ~ 1170
Beck, S. B. / 1976 / Variables related to women’s somatic preferences of the male and female body / Journal of Personality and Social Psychology 34 : 1200 ~ 1210
Borland, H. / 2007 / Age is no barrier to wanting to look good : women on body image, age and advertising. Qualitative Market Research / An International Journal 10 (3) : 310
Cash, T. / 1990 / Body Images / Guilford Press
Cash, T. / 1994 / Body image attitudes : evaluation investment and affect / Perceptual and motor skill 78 : 1168 ~ 1170
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