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Influence of Busan International Boat Show Contents on the Attendee's Satisfaction and Behavior after Visiting
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부산국제요트산업전의 컨텐츠가 참관객의 만족도 및참관 후 행동에 미치는 영향

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Type
Academic journal
Author
Journal
The Korean Data Analysis Society Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제17권 제1호 KCI Accredited Journals
Published
2015.1
Pages
333 - 346 (14page)

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Influence of Busan International Boat Show Contents on the Attendee's Satisfaction and Behavior after Visiting
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This paper analyzes attendee's satisfaction and influence on behavior after visiting Busan international boat show contents (satisfaction of service quality, appropriateness of service quality, perceived quality, value of experience) and provide basic information to vitalize boat show in Busan. The following survey was conducted among 462 attendees who visited Busan international boat show during October 2~5 in 2014. Satisfaction for perceived quality and value of experience showed a positive (+) influence on attendee's satisfaction and effect of behavior after visiting Busan international boat show contents (satisfaction of service quality, appropriateness of service quality, perceived quality, value of experience). Satisfaction showed a positive (+) effects on behavior after visiting and also showed a positive (+) effects on purpose of revisiting and mouth to mouth intention.
#컨텐츠 #서비스 품질 만족도 #서비스 품질 적절성 #지각된 품질 #경험가치 #Contents #Satisfaction of service quality #Appropriateness of service quality #Perceived quality #Value of experience

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References (27)

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Chonko, L. B. / 1993 / Behind the booth / Marketing Management 3 (1) : 40 ~ 43 google schola Engel, J. F. / 1982 / Consumer behavior / Holt, Rinehart, and Winston google schola Gopalakrishna, S. / 1995 / Do trade shows pay off? / Journal of Marketing 59 (7) : 75 ~ 83 google schola Jung, M. / 2005 / Determinants of exhibition service quality as perceived by attendees / Journal of Convention & Event Tourism 7 (3/4) : 85 ~ 98 google schola Jung, M. H. / 2005 / Determinants of trade show service quality and the learning performance of the attendees / Doctor / Busan National University google schola

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