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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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Currently, many e-commerce professional organizations are focusing on China as the most important market of the future B2C e-commerce market. In fact, China’s B2C e-Commerce imports in 2014 amounted to 150 billion yuan, and in 2018 it is expected to grow more than seven times to 1 trillion yuan. In China, Korean products are still popular. Thus, demand for Korean consumer products continues. Such a phenomenon has emerged as a new export opportunity for Korean SMEs and small exporters. Therefore, this paper attempts to investigate the type of transactions relative to B2C e-commerce through theoretical consideration of B2C e-commerce transactions between internationalcountries. Then thecurrent status of imports and exports in terms of B2C e-commerce in Korea and China as well as the problems from the viewpoint of export marketing are explored. Finally, strategic implications necessary for the development of B2C e-commerce export strategy in China are presented.
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참고문헌 (25)
참고문헌 신청
David, M. / / Key Business Drivers and Opportunities in Cross-border Ecommerce 2017 (Payvision Database), 1-91
Emarketer / / Cross-border Ecommerce 2017: A Country-by-Country Look at Consumer Behavior and Trends
Emarketer / / Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year
Go-Globe / / Ecommerce in Asia Pacific: Statistics and Trends
Hong, Jin-Young / 2017 / A Study on the Market Activation of Cross-Border E-commerce between Korea and China : 1 ~ 35
Emarketer / / Cross-border Ecommerce 2017: A Country-by-Country Look at Consumer Behavior and Trends
Emarketer / / Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year
Go-Globe / / Ecommerce in Asia Pacific: Statistics and Trends
Hong, Jin-Young / 2017 / A Study on the Market Activation of Cross-Border E-commerce between Korea and China : 1 ~ 35
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