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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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China’s agricultural products e-commerce field is developing rapidly, compared with the physical store, Electronic business has the ability to speed up transactions in logistics in view of the rapid growth of volume of agricultural products. In fact, the growth rate of e-commerce relative to the logistics of agricultural products cannot catch up with the growth rate of e-commerce of agricultural products. The e-commerce logistics of agricultural products has become the short board of e-commerce of agricultural products, Lack of consumer trust. This paper first studies the factors that influence the trust of consumers, and determines the four influencing factors of e-commerce application, information technology, information management and logistics function as the independent variables and consumer trust as the dependent variable. The author uses IBM SPSS21 software to analyze the data, test the hypothesis, and then modify the original model to construct the modified conceptual model, And put forward reasonable proposals for agricultural products e-commerce enterprises.
목차
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참고문헌 (38)
참고문헌 신청
Ogonowski, A. / 2014 / Should New Online Stores Invest in Social Presence Elements?: The Effect of Social Presence on Initial Trust Formation / Journal of Retailing and Consumer Services 21(4):482~491
Barkcm, A. / 2013 / Reaching Consumers in the Twenty-first Century: The Short Way Round Barn / Decision Support Systems 12(3):1126~1131
Bolles, R. / 2014 / What Color Is Your Parachute? A Practical Manual for Job-hunters and Career-changers / Ten Speed Press :15~210
Cederström, C. / 2015 / The Wellness Syndrome / Polity Press :94
Cronin, J. J. / 1992 / Measuring Service Quality: A Reexamination and Extention / Journal of Marketing 56:55~68
Barkcm, A. / 2013 / Reaching Consumers in the Twenty-first Century: The Short Way Round Barn / Decision Support Systems 12(3):1126~1131
Bolles, R. / 2014 / What Color Is Your Parachute? A Practical Manual for Job-hunters and Career-changers / Ten Speed Press :15~210
Cederström, C. / 2015 / The Wellness Syndrome / Polity Press :94
Cronin, J. J. / 1992 / Measuring Service Quality: A Reexamination and Extention / Journal of Marketing 56:55~68
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