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A Study on Platform Types and Major Strategies in Accordance with the Form and Function - Focused on Google and KOREAPOST
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형태 및 기능에 따른 플랫폼 유형과 주요 전략에 관한 연구 - 구글과 우정사업본부 사례 중심

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Type
Academic journal
Author
Journal
한국지식정보기술학회 한국지식정보기술학회 논문지 한국지식정보기술학회 논문지 제11권 제5호 KCI Accredited Journals
Published
2016.1
Pages
443 - 457 (15page)

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A Study on Platform Types and Major Strategies in Accordance with the Form and Function - Focused on Google and KOREAPOST
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Abstract· Keywords

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Revolution of device in the 21st century is the production of smart-phone. Apple produced new business model like Platform Business by using the smart-phone. This study reclassified the Platform Business types which corresponded to the mobile age. The classification of Platform types was carried out by a lot of scholars in the meantime. However, as the smart-phone was settled down as popular device for people all around the world, it required the classification in tune with the times as new business models were consistently produced and evolved. In this study, four types of Platform were classified based on the Open and Closed by the Platform form, and Shared and Subordinated by the function. Furthermore, this study classified them as open Extended Platform with the shared function, open One-Way Platform with the subordinated function, closed Matching Platform with the shared function, and closed Subordinated Platform with the subordinated function. In this way, this study is to suggest a major strategy to promote the each Platform Business Type. Extended Platform, it is important strategy to share and lower the barrier to entry. One-way Platform, it is important strategy to differentiation and open the platform. Matching Platform, it is important strategy to differentiation and specialization. Subordinated Platform, it is important strategy to raise the barrier to entry and sub ordination.
#Platform #Open platform #Closed platform #Shared platform #Subordinated platform

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References (26)

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T. Niegoro / 2014 / Platform business saizensen / Fujitsu Reaesrch Institute, Shoeisha Co. Ltd. :15~24 google schola S. M. Choi / 2012 / Proposals for fair traffic management, Internet & Security Issues / KISA 12:3~24 google schola B. S. Choi / 2010 / The growth of concern, platform :9~11 google schola 최병삼 / 2011 / 플랫폼의 일반적 정의가 기업의 경제적, 전략적 의사결정에 미치는 효과에 대한 연구 / 상업교육연구 25(3):157~176 google schola M. Lansiti. / 2004 / The keystone advantage / Harvard Business School Press google schola

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