메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류
인문학
인문학 일반 역사학 철학 종교학 어문학 기타 인문학
사회과학
사회과학 일반 경영학 관광학 교육학 군사학 문헌정보학 법학 사회학 신문방송학 심리과학 정치외교학 지리학 행정학 경제학 무역학 인류학 기타 사회과학
자연과학
자연과학 일반 물리학 생물학 생활과학 수학·통계학 천문학 지구과학 화학 기타 자연과학
공학
공학 일반 건축공학 기계공학 산업공학 재료·에너지공학 전기전자공학 조선해양공학 화학공학 컴퓨터학 기타공학
의약학
의학 일반 간호학 수의학 약학 한의학 기초의학 임상의학 기타 의약학
농수해양학
농수해양학 일반 농학 수산학 식품과학 임학 축산학 해상운송학 기타 농수해양학
예술체육학
예술 일반 디자인 미술 미용 사진 음악학 의상 체육 공연매체예술 기타 예술체육학
복합학
학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

ENG

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
영남중국어문학회 중국어문학 중국어문학 제68호
발행연도
2015.1
수록면
205 - 242 (38page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
This study is intended to examine synesthetic metaphor shown in Korean and Chinese advertisement from the viewpoint of cognitive linguistics, and to discuss the characteristics of both Korean and Chinese language and culture. This paper surveyed and compared the occurrence patterns of Korean and Chinese synesthetic transfer according to the category of business. Besides, an attempt was made to find out the characteristics of advertising language by contrasting those with synesthetic transfer pattern of sensory adjective shown in normal language, not advertising language. First, the categories of business that actively used the synesthetic transfer included food, cosmetics, information and communication, electrical and electronics business, and the like. And these categories of businesses are closely related to specific sense in the cause of the features of products. Accordingly, these can be regarded as cases where the sense is emphasized and expressed in the advertisement as well. On the other hand, the category of business, where synesthetic metaphor was not shown, included pharmaceutical (medical) business, financial (insurance) business, company (construction business), and the like. Second, synesthetic metaphor shown in an advertisement was shown in much more diverse and active patterns in the Korean language according to the survey. With regard to TV commercials, in Korea, the synesthetic transfer was shown in all of 6 categories of businesses to be surveyed by this study, including the food business. However, in China, it was possible to check that there was synesthetic transfer in 4 categories of businesses such as food, cosmetics, information and communication, and electrical and electronics business. Too, there were quite a few cases. This can be said to show that the Korean language more actively utilizes synesthetic transfer in an advertisement than the Chinese language in general. Third, the synesthetic transfer shown in an advertisement is generally similar to the synesthetic transfer pattern of sensory adjective shown in normal language. It should be thought that, besides the scope of sensory language, the particularity of advertising language also causes the synesthetic transfer to be shown in an advertisement, which is not shown in some sensory adjectives.
#광고 #공감각 #의미전이 #은유 #인지 #Advertisement #Synaesthesia #Meaning shift #Metaphor #Cognition

목차

등록된 정보가 없습니다.

참고문헌 (6)

참고문헌 신청
Heo Jeong-Young / 2011 / A study on the contrast of Synesthetical meaning transfer in Chinese and Korean / Master / Kyung-hee University google schola Kim, Jung-Hyeon / 2001 / A Cognitive Linguistic Approach on Synaesthetic Expressions in Korean / Discourse and Cognition 8 (2) : 23 ~ 46 google schola Lim, Ji-ryong / 2002 / Semantic extension of perception verbs in Korean / Discourse and Cognition 19 (1) : 155 ~ 179 google schola Song, Min-Gyu / 2005 / On Meaning Shifts appearing in Cosmetics Advertisement- focused on headline / The Study of Language Advertisement : 257 ~ 290 google schola 이선희 / 2014 / 한중 식품 광고에 나타난 공감각적 은유 양상 / 중국어문학 (65) : 289 ~ 317 google schola

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0