농산물 원산지효과가 지각에 미치는 영향

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자료유형: 학술저널

저자정보: 박승환

저널정보: 한국경영법률학회 경영법률 경영법률 제17권 제4호

발행연도: 2007.1

수록면: 505 - 526 (22page)

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【Abstract】 The Impact of Country-of-Origin Effects on Consumers' Perceptions of Agricultural Product Quality Park, Seung-Whan This study aims to identify the consequence of country-of-origin effect and verify the perception of imported products by demographic characteristics for the purpose of investigating consumers' perceptions about imported agricultural products in korea market. This research is empirically to examine the consumers' perceptions of country-of-origin effect about imported agricultural products. the questionnaire method was adopted to collect the data for this study. A seven-point likert scale was used in this questionnaire. And this research employ both AMOS 5.0 and SPSS 12.0 for an empirical approach. It was found as follows: First, information factors of imported agricultural products that constitute country-of-origin information dimensions toward customers' perceptions are social assurers, security seekers and price vetters. it revealed that price vetter is most important factor of imported agricultural products. and it confirmed that consumer who want to purchase imported agricultural products seek for price vetters totally. Second, there is difference a certain degree of preference by product types of imported agricultural products. there are difference from consumers' perception by types of imported agricultural products such as spices, vegetables, grains and fruits. Third, it identify that there is no different consumers' perceptions about imported agricultural products by demographic characteristics except for the variable of married or not married. In conclusion, the marketers of agricultural product company should be identified that most important factors to their customer and provided it to them because it will be formulating loyalty of customers and increasing profit of agricultural product company.

【Abstract】 The Impact of Country-of-Origin Effects on Consumers' Perceptions of Agricultural Product Quality Park, Seung-Whan This study aims to identify the consequence of country-of-origin effect and verify the perception of imported products by demographic characteristics for the purpose of investigating consumers' perceptions about imported agricultural products in korea market. This research is empirically to examine the consumers' perceptions of country-of-origin effect about imported agricultural products. the questionnaire method was adopted to collect the data for this study. A seven-point likert scale was used in this questionnaire. And this research employ both AMOS 5.0 and SPSS 12.0 for an empirical approach. It was found as follows: First, information factors of imported agricultural products that constitute country-of-origin information dimensions toward customers' perceptions are social assurers, security seekers and price vetters. it revealed that price vetter is most important factor of imported agricultural products. and it confirmed that consumer who want to purchase imported agricultural products seek for price vetters totally. Second, there is difference a certain degree of preference by product types of imported agricultural products. there are difference from consumers' perception by types of imported agricultural products such as spices, vegetables, grains and fruits. Third, it identify that there is no different consumers' perceptions about imported agricultural products by demographic characteristics except for the variable of married or not married. In conclusion, the marketers of agricultural product company should be identified that most important factors to their customer and provided it to them because it will be formulating loyalty of customers and increasing profit of agricultural product company.

#원산지효과 #지각 #수입농산물 #사회성 추구자 #안전성 추구자 #경제성 추구자 #Country-of-Origin Effect #Perception #imported agricultural products #social assurers #security seekers #price vetters

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참고문헌 신청

Aboulnasr, K / 2006 / Country-of-Origin Effects: The Role of Information Diagnosticity, Information Typicality and Involvement / The Marketing Management Journal 16 (1)

Anderson, W. T / 1972 / Gauging Foreign Product Promotion / Journal of Advertising Research

Bilkey, W. J / 1982 / "Country-of-Origin Effects on Product Evaluation / Journal of International Business Studies

Chao, P / 1989 / The Impact of Country Affiliation on the Credibility of Product Attribute Claims / Journal of Advertising Research,

Elliott, G. R. / 1994 / Consumer Perception of Product Quality and the Country-of-Origin Effect / Journal of International Marketing 2 (2)

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