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Effect of Transaction Fairness, Transaction Authenticity, and the CSR Activities on Reputation, Trust, and Commitment among Firms
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거래공정성, 거래진정성, CSR 활동이 기업 간 평판, 신뢰, 결속에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Chan Kwon Park (경북대학교) Sung Min Park (경북대학교) Chae Bogk Kim (경북대학교)
Journal
Korean Society of Supply Chain Management Journal of the Korean Society of Supply Chain Management Vol.19 No.2 KCI Accredited Journals
Published
2019.10
Pages
75 - 90 (16page)
DOI
10.25052/KSCM.2019.10.19.2.75

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Effect of Transaction Fairness, Transaction Authenticity, and the CSR Activities on Reputation, Trust, and Commitment among Firms
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Abstract· Keywords

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This study judged whether independent companies can secure favorable reputations if they conduct fair trade, display authenticity, and carry out CSR activities, and as favorable reputations affect trust relationships with trade companies, it was predicted that they ultimately connect to commitment. To verify this, surveys were conducted on manufacture-related businesses and analyzed. Verified results of research hypotheses were as follows.
First, verifications showed that trade fairness had a positive effect on reputation and trade authenticity also had a positive effect on reputation. However, while CSR had a positive effect on reputation, it was not significant and while reputation also had a positive effect on trust, it was not significant. Lastly, verifications showed that trust had a positive effect on commitment. The implications of this study are as follows.
First, predisposing factors that can secure the favorable reputations of independent companies were verified to be trade fairness and trade authenticity. Therefore, it is important for independent companies to provide fairness and authenticity in their trade processes and results. However, CSR activities are limited in acting as major predisposing factors that can secure favorable reputations. Second, even if favorable reputations are secured, development into trust relationships can be limited. Third, emphasis is placed once again on the fact that securing trust relationships is an important factor in securing a relationship of commitment with trade companies. In particular, electronics and communications businesses and automobile and component businesses need to check the contents presented as the results of this study and utilize them in their business management activities.
#Transaction Fairness #Transaction Authenticity #CSR Activity #Reputation #Trust #Commitment

Contents

1. 서론
2. 이론적 배경
3. 연구모형 및 연구가설
4. 연구방법 및 가설검정
5. 결론 및 향후 연구방향
REFERENCES

References (71)

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Adams, J. S.(1963), Toward an Understanding of Inequity, Journal of Abnormal and Social Psychology, Vol. 67(5), pp.422-436. google schola Adams, J. S.(1965), Inequity in Social Exchange, In Advanced in Experimental Social Psychology(ed), L. Berkowitz, pp.267-299. New York: Academic Press. google schola Alexander, S., Ruderman, M.(1987), The Role of Procedural and Distributive Justice in Organizational Behavior, Social Justice Research, Vol. 1(2), 177-198. google schola Anderson, E., Weitz, B.(1992), The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, Vol. 29(1), pp.18-34. google schola Ashforth, B. E., Humphrey, R. H.(1993), Emotional Labor in Service Roles: The Influence of Identity, Academy of Management Review, 18(1), pp.88-115. google schola

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UCI(KEPA) : I410-ECN-0101-2019-324-001284924