지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.
목차
등록된 정보가 없습니다.
참고문헌 (39)
참고문헌 신청
James C. Anderson / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103(3):411~423
Richard P. Bagozzi / 1991 / Multitrait-Multimethod Matrices in Consumer Research / Journal of Consumer Research 17(4):426
Bollen, K. A. / 1989 / Structural equations with latent variables / Wiley
Terry L. Childers / 2001 / Hedonic and utilitarian motivations for online retail shopping behavior / Journal of Retailing 77(4):511~535
Siwon Cho / 2011 / Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch/non-touch preference in clothing shopping / Journal of Fashion Marketing and Management: An International Journal 15(3):363~382
Richard P. Bagozzi / 1991 / Multitrait-Multimethod Matrices in Consumer Research / Journal of Consumer Research 17(4):426
Bollen, K. A. / 1989 / Structural equations with latent variables / Wiley
Terry L. Childers / 2001 / Hedonic and utilitarian motivations for online retail shopping behavior / Journal of Retailing 77(4):511~535
Siwon Cho / 2011 / Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch/non-touch preference in clothing shopping / Journal of Fashion Marketing and Management: An International Journal 15(3):363~382
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