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A Study on Users' Subjective Recognition of TV Space Shopping Channel
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TV공간 쇼핑 채널에 대한 이용자 주관적 인식 연구

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Type
Academic journal
Author
Journal
Korean Society For The Scientific Study Of Subjectivity 주관성 연구 주관성 연구 제45호 KCI Accredited Journals
Published
2019.1
Pages
89 - 106 (18page)

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A Study on Users' Subjective Recognition of TV Space Shopping Channel
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TV home shopping is a form in which viewers passively watch and buy things because they broadcast one product unilaterally. On the other hand, T-Commerce can view the broadcasts of the selected products, or viewers can select various products of the desired category and watch videos of the products. Viewers can watch videos and buy goods directly. In other words, if TV home shopping plays a role of ‘shopping broadcast’, T-commerce is expanding to become a ‘shopping platform’ combined with online and mobile. In this study, we tried to examine viewer perceptions about TV home shopping and T-commerce with content. First, Big Data Association search was used for analysis. As a result, viewers have not been able to clearly distinguish between TV home shopping and T-commerce. To do this, we used big data association search as a preliminary study. As a result, viewers are not able to clearly distinguish between TV home shopping and T-commerce. This study used the Q-Sorts analysis, in which viewers commonly use TV home shopping and T-commerce. The first factor is the type of audience that uses home shopping, the second is the media type, Accessibility type ‘, and the fourth factor’ user experience type ‘. This is a measure of the subjectivity of viewers, and it is a result of demonstrating that TV home shopping and T-commerce are perceived, but they are commonly perceived as commodity purchase channels rather than differences
#TV home shopping #T-commerce #consumer awareness #Q-Sorts

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