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A Study of Youtube Beauty Contents, Usage motivation, Satisfaction and Intention of Continuous Useage of Beauty Majors
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뷰티 전공자의 유튜브 뷰티 콘텐츠 이용동기, 만족도, 지속이용의도에 관한 연구

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Type
Academic journal
Author
Seo-Yeong Moon (영산대학교) Yeon-A Kim (영산대학교)
Journal
The Korean Society of Cosmetics and Cosmetology 한국화장품미용학회지 Vol.9 No.3 KCI Accredited Journals
Published
2019.12
Pages
405 - 415 (11page)

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A Study of Youtube Beauty Contents, Usage motivation, Satisfaction and Intention of Continuous Useage of Beauty Majors
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Abstract· Keywords

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This study was carried out to propose a new direction of future trends of beauty education based on Youtube beauty contents used by beauty majors. By conducting a questionnaire survey oriented to male and female 352 beauty majors throughout the country using Youtube beauty contents, this study inquired into the current state of usage of Youtube beauty contents and analyzed influences how this influences usage motivation, satisfaction and intention of continuous use. Thus, thjis study reached significant results. The research results show that beauty majors prefer a variety of beauty contents offering a wide choices with originality, creativity and diversity to fun-centered beauty contents. This study expects that beauty contents can be used as educational contents of experts and have diverse ways of development to settle as a new paradigm of beauty industry.
#Beauty Major #YouTube Beauty Contents #Usage Motivation #Satisfaction #Intention of Continuous Use

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적배경
Ⅲ. 연구 설계
Ⅳ. 연구결과 및 고찰
Ⅴ. 결론 및 한계
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References (29)

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김기영 / 2017 / 1인 미디어 분야에서 뷰티 크리에이터의 발전 방향에 관한 연구 / 조형미디어학 20(4):29~35 dbpia 김종무 / 2017 / 인터넷 라이브 방송 시청동기가 시청만족도와 지속시청의도에 미치는 영향 분석 / 한국디자인문화학회지 23(2):141~152 dbpia 김설예 / 2016 / 인터넷 개인방송의 이용동기와 사회적 시청 요인이 지속이용과 지불의사에 미치는 영향 - 아프리카TV를 중심으로 / 문화경제연구 19(3):57~84 dbpia 김성용 / 2018 / 모바일 동영상 콘텐츠 이용자의 시청 의도에 관한 연구: 콘텐츠 특성, 이용 만족도, 사회적 시청을 중심으로 google schola 고문정 / 2016 / 온라인 플랫폼에서의 다중 채널 네트워크(MCN) 비즈니스 모델 탐색 / 정보통신정책연구 23(1):59~94 dbpia

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