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A Study on the Color Frequency of Title on Films
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영화 포스터의 타이틀에 사용된 색채 빈도에 관한 연구

논문 기본 정보

Type
Proceeding
Author
Seunghee Jin (인천대학교) Hyejin Han (인천대학교)
Journal
Korean Society Of Color Studies 한국색채학회 학술대회 2020 한국색채학회 봄학술발표대회
Published
2020.5
Pages
180 - 183 (4page)

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A Study on the Color Frequency of Title on Films
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Abstract· Keywords

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영화 타이틀은 영화와 대중을 연결하는 중요한 홍보 매체이다. 또한, 관객인 소비자가 영화라는 상품을 처음 접할 때 만나는 커뮤니케이션의 수단이다. 따라서, 영화 타이틀의 타이포그래피는 영화 내용을 함축적으로 상징화하고 기호학적인 요소를 포함하여 제작되어야 한다. 본 연구에서는 영화 포스터의 타이틀에 쓰인 타이포그래피의 종류와 색채의 특성을 분석하고자 한다. 연구 대상은 역대흥행 영화 30편이었다. 그 결과, 꺾임이 있는 세리프체가 가장 많이 사용되었고, 한국영화는 캘리그래피가 자주 사용된 것을 확인할 수 있었다. 색채 분석의 결과, 하얀색이 가장 많이 사용되었고, 다음으로는 노란색이 자주 사용되었다. 근접한 배경과의 관계를 분석한 결과, 명암대비가 가장 많이 사용되어 명시성과 가독성이 높게 나타나는 시인성을 고려하여 배색된 것을 유추해볼 수 있었다.
#영화 포스터 #영화 제목 #색채 빈도 #Film Poster #Film Title #Color Frequency

Contents

1. 서론
2. 연구 방법
3. 연구 결과
4. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2020-651-000683673