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Consumer Evaluation and Satisfaction Study on Coffee Brewing Education Program in Daejeon
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대전지역 커피 브루잉(Brewing) 교육 프로그램에 대한 소비자의 평가와 만족도 연구

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Type
Academic journal
Author
Yun Gyeong Seo (충남대학교) Hye Gyoung Koo (충남대학교)
Journal
The Korean Society of Community Living Science The Korean Journal of Community Living Science Vol.31 No.2 KCI Accredited Journals
Published
2020.5
Pages
241 - 254 (14page)
DOI
10.7856/kjcls.2020.31.2.241

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Topic
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Result
Consumer Evaluation and Satisfaction Study on Coffee Brewing Education Program in Daejeon
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Abstract· Keywords

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This study measured the effects of coffee brewing education, verified the consumer’s evaluation and satisfaction with the education program, and confirmed the factors affecting the satisfaction of the education program. The coffee brewing education for this study was conducted for 12 weeks in Daejeon, and the results of 136 people were collected and analyzed. The results showed that after coffee brewing education, the preference for coffee and taste changed. In addition, the level of coffee knowledge, attitude, and skill, which are subjective coffee competencies of the participants, increased. In particular, the factors affecting the satisfaction of coffee brewing education were the coffee attitude, helping to distinguish fresh coffee, and confirming the coffee extraction variable through a comparison with others.
#coffee brewing education #coffee education effectiveness #coffee education #satisfaction #coffee competency #coffee education evaluation

Contents

ABSTRACT
I. 서론
II. 이론적 배경
III. 연구방법
IV. 결과 및 고찰
V. 요약 및 결론
References

References (25)

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Baristamanual / The “self coffee fever” craze creates a new coffee culture google schola 채선영 / 2013 / 커피관련전공의 교육서비스품질이 학생만족도와 추천의도에 미치는 영향 / 한국콘텐츠학회 논문지 13(1):425~436 dbpia 정담은 / 2018 / 와인교육 경험에 따른 소비자의 와인 선택 행동 차이에 관한 연구 / 관광연구저널 32(9):51~66 dbpia 강윤희 / 2015 / “커피 배우기”: 언어, 향미, 그리고 감식안의 습득과정 / 비교문화연구 21(2):5~41 dbpia 강훈 / 2018 / 성인학습자의 참여동기, 프로그램 만족도, 사회적 자본에 관한 구조적 분석 / 한국산학기술학회논문지 19(7):354~361 dbpia

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