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The Relations between Safety Matters, Corporate Image and Performance in Logistics Company
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Type
Academic journal
Author
Journal
한국유통과학회 유통과학연구 유통과학연구 제17권 제11호 KCI Accredited Journals
Published
2019.1
Pages
35 - 45 (11page)

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The Relations between Safety Matters, Corporate Image and Performance in Logistics Company
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Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistics culture safety, safety compliance and logistics performance of logistics companies. Research design, data and methodology: The structure and method of this research is organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results: It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety culture and logistics performance, and corporate image has full mediation effects between logistics safety compliance and logistics performance. Conclusions: In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity for spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both logistics performance and corporate image has positive influences by logistics safety.

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References (46)

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Alrubaiee, L. S. / 2016 / Relationship between corporate social responsibility and marketing performance : The mediating effect of customer value and corporate image / International Business Research 10(2):104~123 google schola Arendt, S. / 2010 / Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance / Management Decision 48(10):1469~1492 google schola Arghami, S. / 2017 / Investigating the relationship between employee safe behavior and safety culture in a livestock industry / Journal of Human, Environment and Health Promotion 2(3):193~198 google schola Ball, P. W. / 1998 / Approaches to safety culture enhancement / British Nuclear Fuels, Ltd google schola Baron, R. M. / 1986 / The moderator–mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51(6):1173~1182 google schola

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