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A Study on Evaluation of Festival Service Quality Using Importance-Performance Analysis: Culture Art Festival versus Eco Nature Festival
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중요도-성취도 분석을 활용한 축제 서비스품질의 평가에 관한 연구: 문화예술축제와 생태자연축제의 비교를 중심으로

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Type
Academic journal
Author
Journal
(사)한국마이스관광학회(구 한국컨벤션학회) MICE관광연구 MICE관광연구 제20권 제2호 KCI Accredited Journals
Published
2020.1
Pages
7 - 21 (15page)

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A Study on Evaluation of Festival Service Quality Using Importance-Performance Analysis: Culture Art Festival versus Eco Nature Festival
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Abstract· Keywords

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This study aimed to evaluate the festival service quality of the cultural-art and eco-nature festival using importance-performance analysis. Specifically, the present study focused on identifying the difference between importance and performance of the festival service quality. 277 samples in total were utilized for the final analysis. Frequency analysis was implemented for identifying the demographical and festival participation behavior characteristics. Factor analysis and reliability analysis were also utilized for testifying the reliability and validity of festival service qualtiy. Finally, the IPA method was implemented to find out the importance and performance of festival service quality perceived by the participants. The results of this study suggested how to improve the festival service quality and what kinds of component factors would be more focused on improving the festival service quality.
#Culture-art Festival #Eco-nature Festival #Festival Service Quality #Importance-Performance Analysis

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References (33)

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김귀자 / 2013 / 한방축제의 장소마케팅이 지역축제 성과에 미치는 영향 -대구한방문화축제를 중심으로- / MICE관광연구 13(2):137~158 dbpia 김성태 / 2014 / 방한중국관광객의 지역축제체험이 관광지이미지, 관광만족, 축제애호도에 미치는 영향 / MICE관광연구 14(1):39~58 dbpia 김주연 / 2009 / 음식문화축제 서비스품질이 방문객의 만족 및행동의도에 미치는 영향:* 2008 서울푸드페스티발 사례를 중심으로 / 외식경영연구 12(1):315~336 dbpia 김헌철 / 2014 / 지역축제의 서비스품질요인과 재방문 영향관계에 따른 인지도 조절 분석에 관한 연구 - 기장멸치축제를 중심으로 - / Tourism Research 39(4):263~284 dbpia 문화체육관광부 google schola

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