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Influencing factors on purchase intention for smart healthcare clothing by gender and age- Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness -
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스마트 헬스케어 의류 구매의도에 대한 성별과 연령대별 영향 요인- 기술수용모델(TAM), 의복속성, 건강라이프스타일, 패션혁신성을 중심으로 -

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Type
Academic journal
Author
Journal
The Costume Culture Association 복식문화연구 복식문화연구 제27권 제6호 KCI Accredited Journals
Published
2019.1
Pages
615 - 631 (17page)

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Influencing factors on purchase intention for smart healthcare clothing by gender and age- Focused on TAM, clothing attributes, health-lifestyle, and fashion innovativeness -
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Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.
#smart clothing #TAM #clothing attribute #health lifestyle #fashion innovativeness

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References (33)

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백미라 / 2015 / 웨어러블 스마트헬스케어 기기에 대한 연령별 수용의도 / 대한경영학회지 28(12):3171~3189 dbpia Richard P. Bagozzi / 2016 / Development and Test of a Theory of Technological Learning and Usage / Human Relations 45(7):659~686 Crossref 채진미 / 2009 / Consumer Acceptance Model of Smart Clothing according to Innovation / InternationalJournalofHumanEcology 10(1):23~33 google schola 채진미 / 2010 / 스마트 의류제품 유형에 따른 확장된 혁신기술수용모델 / 한국생활과학회지 19(2):375~387 dbpia 채진미 / 2009 / 상용화된 스마트 의류제품에 대한 소비자의 수용도 / 감성과학 12(2):181~192 dbpia

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