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Understanding Key Antecedents of SNS Addiction: Focused on Flow and Trust in Members
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SNS 중독에 영향을 미치는 요인: 몰입과 사용자 간 신뢰를 중심으로

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Type
Academic journal
Author
Journal
The Korean Data Analysis Society Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제21권 제6호 KCI Accredited Journals
Published
2019.1
Pages
3,155 - 3,168 (14page)

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Understanding Key Antecedents of SNS Addiction: Focused on Flow and Trust in Members
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Recently, excessive use of SNS has emerged as a social problem. In this vein, this study explored the key factors that affect SNS addiction. Flow and trust in members were considered as the key factors influencing SNS addiction. Moreover, network management, self-presentation, perceived security, and privacy invasion concerns were considered as the main antecedents for forming flow experience and building trusts in members. Users who used Facebook more than once a month and logged on more than 10 minutes were included in the sample for testing research models. Longitudinal research methods were used to investigate the dynamic effects of antecedents on SNS addiction. Analysis results showed that both flow and trust in members have a significant impact on SNS addiction. Network management had a significant effect on flow, but did not have a significant impact on trust in members. Self-presentation and perceived security had a significant impact on flow and trust in members. Contrary to our expectations, however, privacy concerns had not significantly affected both flow and trust in members.
#addiction #flow #self-presentation #perceived security #privacy invasion concern.

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References (42)

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American Psychiatric Association / 2000 / Diagnostic and Statistical Manual of Mental Disorders google schola BBC / Facebook to pay record $5bn to settle privacy concerns google schola Chang, Y. P. / 2012 / The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China / Computers in Human Behavior 28(3):995~1001 google schola Csikszentmihalyi, M. / 1990 / Flow: The Psychology of Optimal Experience / Harper and Row google schola 엄지은 / 2019 / LASSO 방법을 이용한 프라이버시 침해 우려 행태 분석 / Journal of The Korean Data Analysis Society 21(1):95~106 dbpia

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