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A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior
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유행선도력과 쇼핑관련특성과의 관계 연구 -쇼핑동기, 지속적 정보탐색, 충동구매와 관련하여-

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Type
Academic journal
Author
김선화 (충남대학교 의류학과) 이영선 (충남대학교 의류학과)
Journal
The Korean Society of Clothing and Textiles 한국의류학회지 한국의류학회지 제25권 제1호 KCI Accredited Journals
Published
2001.1
Pages
162 - 172 (11page)

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A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior
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Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.
#유행선도력 #쾌락적쇼핑동기 #인지적쇼핑동기 #지속적정보탐색 #충동구매 #fashion leadership #hedonic shopping motive #cognitive shopping motive #on-going information search #impulse buying behavior

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