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논문 기본 정보

자료유형
학술저널
저자정보
박은주 (동아대학교 자연과학대학 의류학과)
저널정보
한국의류학회 한국의류학회지 한국의류학회지 제15권 제2호
발행연도
1991.1
수록면
163 - 171 (9page)

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The purposes of this study was to identify the typology of clothing purchase situation considered by female students and to find out the relationship between clothing purchase situation and clothing evaluative criteria. Data were obtained from 223 female undergraduate students living in Busan, and analyzed by factor analysis, Cronbach's alpha, Pearson's correlation, cannonical correlation and regres-sion analysis. The results were as follows; 1. There were three types of clothing purchase situation considered by female students; antecedent states were momentary moods and conditions such as depression, unpleasantness, and sufficient time, point-of·purchase situations were physical surrounding and social surround-ing such as store atmosphere and salesperson, and communication situations were consisted of catalog, advertising and usability of credit cards or installment tickets. 2. There were high the relationships between clothing purchase situations and clothing evaluative criteria. It was the communication situation that reflected the most of the clothing evaluative criteria, and extrinsic criteria that explained the most the clothing purchase situ-tions.

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