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논문 기본 정보

자료유형
학술저널
저자정보
기세라 (연세대 생활환경대학원 호텔.외식.급식경영전공) 김창식 (배화여대 글로벌관광과) 장윤정 (연세대 생활환경대학원 호텔.외식.급식경영전공) 함선옥 (연세대 생활과학대학 식품영양학과)
저널정보
디지털산업정보학회 디지털산업정보학회논문지 디지털산업정보학회논문지 제15권 제4호
발행연도
2019.1
수록면
159 - 171 (13page)

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The purpose of this study was to understand the influence of research of consumers' consumption values and toward usage attitude, usage intention and willingness to pay of modern people. The study is a consumer research about food delivery services which is rapidly grown up due to recent transformation on a modern dietary life. This study was based on the main survey had conducted from 23th May 2019 to 26th May 2019 by 336 consumers, aged 18 and older, who had experienced Food delivery services in the past. Statistical analysis was performed by using the IBM SPSS v.25.0. In summary, the results of this study are as follows. First, consumption values of food delivery services had a positive influence on usage attitude. Consumption values were catagorized in five sub-values: functional value, social value, emotional value, epistemic value, and conditional value, all of which were found to be significant in affecting on usage attitude. Second, usage attitude toward food delivery services had a positive influence on usage intention. Third, usage attitude toward food delivery services had a positive influence on willingness to pay. Fourth, usage intention of food delivery services had a positive influence on willingness to pay. The results of the study renders industrial and academic implications to the area of Food delivery services industry.

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