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Effects of Selection Attributes of Non-face-to-Face Golf Lessons on Participant Satisfaction and Behavior Intention
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비대면 골프레슨의 선택속성이 참여자 만족 및 행동의도에 미치는 영향

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Type
Academic journal
Author
Kwon, Min-Jin (용인대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.29 No.6 KCI Accredited Journals
Published
2020.12
Pages
1 - 13 (13page)
DOI
10.35159/kjss.2020.12.29.6.1

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Effects of Selection Attributes of Non-face-to-Face Golf Lessons on Participant Satisfaction and Behavior Intention
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Abstract· Keywords

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The purpose of this study is to investigate the effect of the selection attributes of non-face-to-face golf lessons on participant satisfaction and behavioral intentions. The subjects of this study were 316 questionnaires who participated in non-face-to-face golf lessons. SPSS 22.0 was used for data processing, and exploratory factor analysis and reliability analysis were performed to analyze the validity and reliability of the variables. Independent sample t-test and one-way ANOVA were conducted to analyze the differences in the selection attributes according to the demographic characteristics of the participants. In addition, correlation analysis and multiple regression analysis were performed to find out the influence between variables. First, the difference in the selection attributes according to sample’s age, income, use frequency, and golf career was found. Second, among the selection attributes, it was found that professionality and economic aspect had a positive influence on the satisfaction of participants. Third, it was found that professionality and economic aspect had a positive influence on behavioral intention.
#non-face-to-face golf lessons #selection attributes #satisfaction #behavior intention

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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References (41)

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강유원 / 2014 / 스크린 골프장 선택속성과 고객만족, 신뢰, 몰입 및 고객충성도와의 구조적인 관계: 이용정도에 따른 모형비교 / 한국체육학회지 53(2):347~365 google schola 공진여 / 2017 / TV 골프레슨프로그램의 지각된 교수실재감, 학습실재감, 학습효과 간의 인과모형 / 한국체육교육학회지 22(2):109~122 dbpia 곽춘종 / 2020 / 비대면 서비스 품질 개선 연구: 홈페이지 서비스를 중심으로 / 산업경제연구 33(3):817~831 dbpia 김경렬 / 2019 / SNS 이용자의 수상레저스포츠 선택속성이 고객만족도 및 행동의도에 미치는 영향 / 한국체육과학회지 28(6):615~628 dbpia 김동규 / 2019 / 정보기술수용모델에 따른 온라인 골프 레슨 동영상의 수용의도에 관한 연구 / 골프연구 13(4):233~244 dbpia

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