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Performance Effects of Creative versus Imitative Innovation Strategies: A Contingency Perspective
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창의적 혁신전략 대 모방적 혁신전략의 성과효과: 상황적 관점

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Type
Academic journal
Author
Chang-Ho Moon (충남대학교)
Journal
Korean Strategic Management Society Journal of Strategic Management Vol.23 No.3 KCI Accredited Journals
Published
2020.12
Pages
49 - 72 (24page)

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Performance Effects of Creative versus Imitative Innovation Strategies: A Contingency Perspective
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Abstract· Keywords

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Based on a typology of creative versus imitative innovation strategies previous researchers identified, this research examined the conceptual characteristics and differences regarding the two types of innovation strategy and empirically investigated what factors made more contribution to creative innovation strategy as compared with imitative innovation strategy from a contingency perspective. Recently innovation scholars have pointed out that since both creative and imitative innovation strategies possess their own merits and demerits, there is no inherent superiority of one of the two innovation strategies over the other. Thus, it seems to make more sense to examine the performance differences between creative and imitative innovation strategies in a contingency framework. Although there was some research focusing on the contingency aspect of performance differences between innovation and imitation strategies and in a similar vein between technological leaders and followers, to the best of the author’s knowledge, no previous research has empirically investigated the performance effects of creative versus imitative innovation strategies. This study suggested three contingency factors of international diversity, R&D intensity and organizational innovation as making a differential effect on the firm performance of those two innovation strategies. The results of empirical analysis using data from Korean Innovation Survey(KIS) showed that as international diversity and organizational innovation increased respectively, the use of creative innovation strategy made more contribution to firm performance as compared with imitative innovation strategy. On the other hand, it was found that R&D intensity did not make a differential effect on the performance of the two innovation strategies. The theoretical and practical implications for results of this research were discussed.
#창의적 혁신 #모방적 혁신 #상황 요인 #기업성과 #Creative Innovation #Imitative Innovation #Contingency Factors #Firm Performance

Contents

Ⅰ. 서론
Ⅱ. 이론 및 가설
Ⅲ. 연구방법
Ⅳ. 토론 및 결론
References
Abstract

References (74)

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강윤구 / 2015 / 기업의 추격 및 방어 전략: 모바일 메신저 시장 사례 연구 / 전략경영연구 18(2):1~26 dbpia 문창호 / 2020 / 기술혁신과 조직혁신이 기업성과에 미치는 영향: 두 혁신유형의 보완적 효과를 중심으로 / 기업경영리뷰 11(1):73~90 dbpia 이민재 / 2016 / 혁신기업, 테슬라 모터스의 패러독스 경영 / 전략경영연구 19(1):1~24 dbpia 이재혁 / 2015 / 연구개발(R&D) 투자를 통한 경쟁력 창출: 경로의존성 및 자원특성의 역할 / 전략경영연구 18(3):71~96 dbpia 최은영 / 2015 / 기술혁신성과에 있어서 R&D협력과 내부R&D투자의 역할에 관한 연구 / 기술혁신연구 23(1):61~86 dbpia

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